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“Clear, direct and easy to understand” may not be the first words most Americans associate with government publications and documents, but that is changing. Thanks to the Plain Writing Act, signed into law by President Obama in 2010, all federal agencies must now put their readers first when writing new documents or revising old ones.  That means before putting pen to paper or fingers to keyboard, we must first think hard about how our language connects with customers and helps them get the most from USDA’s services and programs.

Secretary Vilsack has asked (PDF, 54.2 KB) us at USDA to improve our writing to better serve the public.  He believes we cannot carry out our mission effectively if we cannot communicate clearly with those whom we serve. He has made plain writing a cornerstone of his efforts to transform USDA’s culture. Now all of us—even our lawyers—are making our writing easier for the public to read and understand.

This is good news for the American people whose lives are affected every day by USDA’s  leadership on issues from agriculture, to nutrition, trade, and energy. The public uses the information in our documents to build strong rural communities, to protect the environment, and to produce our safe and abundant food supply. 

Making sure children have nutritious meals and keep their bodies moving all year long is one of USDA’s most important missions. Our Summer Food Service Program plays an important role in ensuring that all children get healthy meals during the summertime.    We’re proud to say that in 2012, our partners helped to serve 144 million summer meals at 38,800 sites across the country. That translates to 2.3 million children served on a typical summer day.

But there is still a lot of work to be done. Unfortunately, only a small percentage of kids who rely on free and reduced price meals during the school year participate in the summer program. So this year we’ve set out to serve 5 million more summer meals. We need your help to meet that goal.

Want to help feed kids when school gets out? The USDA is hosting a "Help Serve #SummerMeals This Year" Twitter Town Hall this Friday, April 12, 2013 at 3:00 pm EST to inform and inspire organizations across the country to become a summer meal site when school lets out this year.  The Twitter Town Hall will feature USDA Undersecretary Kevin Concannon as well as partner organizations including the Food Research and Action Center, D.C. Hunger Solutions, New York City Coalition Against Hunger, and Food Bank of the Rockies.  Summer meal sites can be almost anywhere including parks, recreation centers, schools, libraries, places of worship, hospitals, and even mobile food trucks. If you have questions like:

MyPlate is using the power of Facebook, Pinterest, and Twitter to make it easier for consumers to find simple science-based and practical guidance in many forms to help consumers eat healthier and live healthier.  These social media platforms reach broad audiences and can now direct users to the wealth of consumer-friendly content supporting the MyPlate icon.

“Through social media, USDA can reach people where they need to make food decisions  -- on-the-go, in stores, at restaurants, and at home -- and provide timely tips and information that can be shared with family and friends.” - Dr. Robert Post, Associate Executive Director of the Center for Nutrition Policy and Promotion.

Last week we asked why young Americans should care about the Farm Bill by inviting you to use social media to help tell the story about what is at stake in your lives and communities. The response has been overwhelming! We read tweets from aspiring young scientists about the importance of the Farm Bill to their career. We received messages from business owners looking for ways to keep their family farms in the family for future generations. In fact, we were so struck by your feedback online, we thought that the best person to answer your questions and address your concerns would be Secretary Vilsack himself!

Do you have questions about national conservation or wildlife preservation efforts? Have you ever wondered about the effect of wildfires in our national forests? Wondering how you can give back to the great outdoors? You’re in luck!

USDA Senior Advisor to the Secretary for Environment and Climate Change Robert Bonnie will be hosting a live Virtual Office Hours session on Twitter this Thursday to answer your questions about USDA’s record conservation achievements and efforts to reconnect Americans to the great outdoors.

The arrival of fall doesn’t mean that garden season is over. In fact, the People’s Garden Initiative wants to keep the conversation growing! Throughout the growing season, People’s Garden staff and Executive Master Gardener volunteers at USDA Headquarters are asked hundreds of questions on the why, how, when and what of gardening. You too may be digging for answers on ways to turn your thumb a healthier shade of green.

Have you ever opened a package from the grocery store to find that something wasn’t right about it, and then wondered who to call to report a problem?  The company’s toll-free number? The grocery store that sold it? Or someone else? If that product involves meat, poultry, or a processed egg product, the USDA’s Food Safety and Inspection Service just made it easier consumers to alert the agency to food safety problems, any time of the day or night.

The Electronic Consumer Complaint Form (ECCF), which became available on FSIS’s website this morning, will allow consumers to submit the important information FSIS needs to begin an investigation in just six steps. Consumers will be requested to provide details on:

• When and where the product was purchased;
• When and how the problem was noticed;
• And how the agency can contact you for more information. Personal information is optional and will be used solely for the agency’s investigative purposes and product tracking.

Most people reading this probably have heard the statistic by now that one in six Americans, or 48 million people, is expected to get sick from foodborne illness each year.  You also probably have a lot of questions about what federal public health agencies are doing to prevent those illnesses, and what precautions you can take to further protect yourself and your family.

Today I hosted my very first twitter chat.  Seeing all the conversations fly by in real-time on Tweetdeck was overwhelming at first but I quickly got the hang of it.  I was happy to see so many tweeters send questions to our @USDA Twitter account for me to answer. I really hope that the chat was informative and interesting to all of you who participated.  It certainly was for me!

As a mom, grandmother and someone who spent many valuable years working in schools, I understand—first-hand—the great feedback that people provided. There are challenges in meeting the needs of growing children, and I believe the improvements we’ve made to school meals will go a long way toward meeting those challenges. I’m proud of what we’ve been able to do so far.