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What does it take to create a successful farmers market?

Just like a potluck, everyone should bring something to the table. A market manager is needed to help coordinate the market place.  A selection of vendors offering a variety of regional products is necessary.  Also a strong customer base interested in local fresh products is essential to its prosperity.

But that’s not all.

We are proudly in the middle of the eleventh annual National Farmers Market Week as declared by USDA. This year, Secretary Vilsack marked this important milestone with an official Declaration acknowledging the role farmers markets play in stimulating local economies, strengthening communities and supporting farmers.

As part of National Farmers Market Week, we’re also announcing the results of our latest farmers market survey, and the numbers are impressive: 6,100 farmers markets are now operating across the country – a stunning 16% growth from last year!  These markets are bringing folks together in cities, towns, suburbs and rural areas of every state in the nation, and they have on offer the freshest produce, meats, cheese, flowers, breads, and other products from their surrounding farms and ranches.

Written by Rayne Pegg, Administrator, Agricultural Marketing Service

We are proudly in the middle of the eleventh annual National Farmers Market Week as declared by USDA.  This year, Secretary Vilsack marked this important milestone with an official Declaration acknowledging the role farmers markets play in stimulating local economies, strengthening communities and supporting farmers.

As part of National Farmers Market Week, we’re also announcing the results of our latest farmers market survey, and the numbers are impressive: 6,100 farmers markets are now operating across the country – a stunning 16% growth from last year!  These markets are bringing folks together in cities, towns, suburbs and rural areas of every state in the nation, and they have on offer the freshest produce, meats, cheese, flowers, breads, and other products from their surrounding farms and ranches.

Back in 1947, nearly one-third of the labor force worked on farms. In those days if you didn’t have a relative who worked on a farm, you knew someone who did. As time and technology progressed and jobs moved from farms to factories, generations began to lose their connection to agriculture and the land as the source of their food. Currently, there is too much distance between consumers and those who produce their food.

But, there is also hope for those of us working to rebuild this critical connection. Last Friday I presented a $175,000 Rural Business Enterprise Grant (RBEG) to provide critical access to credit to a group of small family farmers who are building a bridge to consumers and stimulating the local economy through local foods. This project is a great example of how USDA Rural Development programs can advance the Know Your Farmer, Know Your Food initiative.

The Department of Agriculture is a big institution, with a $149 billion budget and 114,000 employees.  When Secretary Vilsack asked me to spearhead the Know Your Farmer, Know Your Food initiative, my first impulse wasn’t to create new programs and authorities, but rather to figure out how better to use the resources at hand.  Of course, I was aware of certain USDA programs that have, for years, focused on local food, such as the Farmers Market Promotion Program within the Agricultural Marketing Service.  I was also aware that Congress, as part of the 2008 farm bill, took new interest in local foods by, for example, directing that USDA set aside 5% of funding to promote local foods within the Business and Industry Loan Program in the Rural Business and Cooperative Service.  Finally, I knew many existing USDA programs, while not dedicated to local food, could be harnessed to better support local and regional food systems.

Last week I joined Governor O’Malley and Maryland Secretary of Agriculture Buddy Hance for a cook-out at the Governor’s House in Annapolis, Maryland.  What a blast!  Along with 300 other guests, I sampled wonderful local foods prepared by 19 farmer-chef teams who were the winners in a state-wide recipe contest that showcased their creativity and locally grown and raised foods.  It was great to visit with the winning farmers and dozens of others who were on hand to support local and regional agriculture.

I know that Governor O’Malley is a strong supporter of Maryland’s farmers and ranchers.  But it was downright inspiring to listen to him as he took the stage to issue a challenge: during this week, buy local challenge week (July 17-July 25), he asked that every Maryland citizen eat at least one locally grown food item each day.  Having stopped earlier at Councell Farms roadside stand in Cordova, Maryland, I am well on my way to meeting his challenge.  And with over 100 farmers markets in Maryland and an increasing number of retailers selling local produce, it is difficult during sweet corn and tomato season to miss all the opportunities to buy local.

Anyone who has shopped at a farmers market can appreciate the freshness of the food, the interaction with farmers, and the opportunity to learn how the food was produced. As an economist with the USDA’s Economic Research Service (ERS), I’m also interested in what local food systems look like in the United States and how locally grown food products are delivered from farms to consumers.

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from the USDA's rich science and research portfolio.By Jennifer Sowerwine, University of California – BerkeleyMy mouth begins to water just thinking about all the delicious fruits and vegetables I will enjoy this coming weekend celebrating the Fourth of July. And we’re lucky here in Northern California to have a wealth of fresh produce grown locally.

The Colorado Farmers Market Association, the City Heights Open Air & Certified Farmers Market in San Diego, Calif. and Greenmarket in New York City did it with help of the Farmers Market Promotion Program.

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from the USDA's rich science and research portfolio.

By Michael Hand, Economist, Economic Research Service

Anyone who has shopped at a farmers market on a weekend morning can appreciate the freshness of the food, the interaction with farmers, and the ability to know where and by whom the food was produced. Demand for locally produced food has increased sharply in recent years, precisely because of such consumer preferences.