kyf2

When we rolled out the Know Your Farmer, Know Your Food initiative back in September, a special highlight for me was the announcement of the Farm-to-School Tactical Teams.  Through the leadership of Congress and the 2008 Farm Bill, schools can now use federal dollars to support their local farmers all the while providing students with fresh, wholesome foods that taste like they came from just around the corner (because they did!).

There is nothing like the smell of fresh baked bread. Now image if bread, like wine, was valued for its “terroir” - the idea that the land where the ingredients come from impart a special flavor or essence to the final product. Well that may not be a far fetched idea if you try Borealis Breads up in Portland, Maine.

Halloween has passed, but here in DC the fall leaves are still beautiful despite all the rain we’ve been having--and last Friday USDA had a great end of season party.

While it was a bye week for the Georgia Bulldogs football there was plenty crunching of heads as Deputy Secretary of Agriculture Kathleen Merrigan held a roundtable discussion at the University of Georgia College of Agriculture and Environmental Science. Deputy Secretary Merrigan traveled to Georgia to discuss USDA's 'Know Your Farmer, Know Your Food' initiative.

The ‘Know Your Farmer, Know Your Food’ College Tour continued this week with a visit to Iowa State University, where I had the opportunity to speak with students, faculty, and members of the community about USDA’s efforts to promote local and regional food systems.

Agriculture groups find voice in social media

"I'm trying to be a modern deputy here," said Kathleen Merrigan, deputy secretary of Agriculture, during the department's first monthly Facebook live chat earlier this month. She's not the only ag player trying to take the plunge into social media. In the last year, many farm lobbying groups have established a presence on Facebook and Twitter in an effort to reach out to farmers. Americans farmers are old and getting older, with an average age of 57.1 in 2007, up from 55.3 in 2002. Social media, like most technology trends, is still thought of as the domain of young people, but the two fastest-growing age demographics on Facebook are 35- to 54-year-olds and those 55 and above, according to a Jan. 2009 analysis by iStrategyLabs, an online marketing company. (National Journal 10/19/09 link)

The Know Your Farmer, Know Your Food initiative kickoff week culminated at the annual meeting of the National Association of State Departments of Agriculture.  I asked these state leaders to join me in promoting local and regional food systems.  I shared with them a video clip of my conversation with Dave Lane, Deputy Secretary of Agriculture in the Green Mountain State (Vermont).  I asked Dave for his insights as to how state governments can help.  Watch the video here:

There were many moving parts in the week-long launch of the USDA-wide initiative Know Your Farmer, Know Your Food (KYF2). In this, my first blog entry, I review the week’s events. It was, in short, a whirlwind.

In Gering, Nebraska (pop.8000 ) over the Oregon Trail Park, right next to the high school football field lies the Ever Green House. A project of Community Action Partnership of Western Nebraska, the Ever Green House is a family and community development center featuring a community garden, a greenhouse, and a farmer’s market. With a mission of building community through gardening, horticultural education, community beautification and environmental stewardship, the mission encompasses many of the goals that the USDA is promoting.

Last week USDA brought you a series of events and announcements to roll out the Know Your Farmer, Know Your Food initiative (KYF2). Today, we’re excited to bring it all together with a new Website for consumers and producers.