kyf2

It’s been a little over two weeks since we launched the Know Your Farmer, Know Your Food Compass (PDF, 13.9 MB), which includes a multi-media PDF narrative (PDF, 13.9 MB) and an accompanying interactive map. Together, they’re designed to help you navigate USDA’s grant and loan programs and learn how USDA supports the development of local and regional food systems. You’ll hear about people across the country putting these resources to work. We hope you’ll be inspired and perhaps get some new ideas to try out on your farm or ranch or in your community.

We never intended to launch the KYF Compass and call it a day. This is just the beginning of what we hope will be a long-term conversation about new opportunities in local and regional food. We’ve reached out to you through a webinar, over Twitter, in our blog and in events with stakeholders to hear your feedback and ideas. And you’ve certainly kept up your end of the conversation!

Mark Haskell has perfected the school garden recipe: a green thumb, a passion for home-grown food, culinary expertise and partnerships with GreenSchools! and the U.S. Forest Service to whip up the excitement of urban school children connecting their garden to the food they eat.

Cross posted from the White House blog:

Three years ago, I was asked to participate in the White House Task Force on Childhood Obesity, out of which grew the First Lady’s Let's Move! initiative. In May 2010, we submitted a report to the President that made a series of recommendations for addressing the challenges of obesity and hunger, both of which stem from a lack of access to good, healthy food.  The report identified local food systems as a strategy to combat food access problems, and specifically called upon the USDA "Know Your Farmer, Know Your Food" Initiative to provide technical and financial assistance to help communities grow and process their own food, and create jobs at the same time.

I’m pleased to report that we’ve made a lot of progress since 2009 – and we have two new tools to help communities learn about what we’ve done and tap into USDA resources to develop their own solutions. The new Know Your Farmer, Know Your Food Compass is a document packed with photos, video and case studies of communities building strong local food systems. Farmers’ markets, mobile produce vendors, farm to school initiatives, and food hubs are just a few of many examples highlighted by the Compass. The Healthy Food Access section (PDF, 444 KB) shows how communities are using USDA resources to promote health and the local economy.

Earlier this month, Secretary Tom Vilsack received a warm welcome from the record breaking crowd of more than 6,000 farmers, ranchers and farm industry leaders at the General Session of the 2012 Commodity Classic in Nashville. The night before, an audience of more than 250 farmers, conservationists, renewable energy experts, farm-industry leaders and students packed the Secretary's Town Hall Meeting, "Blueprint for a Rural America Built to Last," broadcast live on Rural TV with questions coming in from callers in 18 states and a nationwide audience.

Both events included spirited discussion on the future of commodity prices, crop insurance and other details for the next Farm Bill being considered by Congress this year. However, the biggest applause and cheers came at both events when the Secretary answered questions on farm-based renewable energy.

Small and mid-size farmers are the backbone of farmers markets, but they often face particular obstacles when trying to sell products in markets like grocery stores, restaurants, hospitals, and schools.  Through the Transportation and Marketing program at USDA’s Agricultural Marketing Service (AMS), we explored this issue in our recent study, Moving Food Along the Value Chain: Innovations in Regional Food Distribution.

It all started with a little red wagon and six pumpkins.

Growing up on his family’s farm in Suamico, Wis., Brian Gronski’s family had a large garden and five acres of pick your own raspberries. One year, Gronski’s father provided his sons with a small spot to grow their own vegetables, which resulted in six pumpkins. The boys decided to load their bounty into a little red wagon and haul it down to the end of the driveway. Selling just two of those pumpkins inspired the boys to only grow pumpkins the following year. That resulted in a much larger wagon load of pumpkins and the successful sale of most of them.

With that small start, the Gronski family moved from growing raspberries to growing pumpkins and becoming The Pumpkin Place on Briter’s Farm.

On Friday, Agriculture Deputy Secretary Kathleen Merrigan met with producers in America’s most significant and diverse agricultural state – California. Many people wouldn’t think of farming in Orange County, but there is significant specialty crop production just a few miles away from Disneyland. Farming in southern California’s urban environment is particularly challenging and Merrigan’s first stop was at Manassero Farms in Irvine where she discussed these challenges with local strawberry and tomato grower Dan Manassero.  Manassero’s family operation, which has been in business for several generations, has several successful farm stands, as well as commercial relationships with local grocery stores.

Deputy Merrigan then traveled to the headquarters of the Orange County Great Park where she and Farm Service Agency State Executive Director Val Dolcini held a roundtable listening session with dozens of local growers.  She also visited The Great Park, formerly home to El Toro Marine Air Station, which spans more than 1,300 acres (nearly twice the size of NewYork’s Central Park) and embraces environmental sustainability, Orange County’s agricultural heritage, and honors the military history of the former air base.  Merrigan then toured the Great Park Farm, a 114 acre working farm designed to provide fresh produce to local residents.

For 18 years, Tony Ends of Scotch Hill Farm worked hard to develop direct marketing opportunities for his family’s crops and products. For over six of those years, he advocated for other small farms in winter markets that he organized with Wisconsin, Illinois and Iowa churches. Trends in farming and the recent recession, which spurred a decline in attendance at some markets, have taken a negative toll on some farm families in the upper Midwest, but Tony hasn’t lost faith.

Yesterday, I had my first-ever “virtual conversation.” It included Jon Carson, Director of Public Engagement for the White House; Sam Kass, Senior White House Advisor on Food Policy, and 60 other local food practitioners. We came together to talk about the new Know Your Farmer, Know Your Food Compass and were joined “virtually” by hundreds of others using the Twitter hashtag #KYF2.  The result?  An exciting and inspirational conversation about USDA’s work on local and regional food systems involving people from around the country.

Two and a half years ago, I announced a new initiative here at USDA called Know Your Farmer, Know Your Food.

It’s the public face of our commitment to help farmers and ranchers of all sizes take advantage of new opportunities, meet the growing demand for local and regional food and succeed in America’s diverse marketplace.

Last week, USDA unveiled new tools showcasing what we’ve accomplished over the last few years as local food sales have expanded as a multi-billion dollar industry.