wic

I recently had the pleasure of addressing a meeting marking the landmark first phase of the B-24 Project, a collaborative initiative between USDA and the Department of Health and Human Services to develop dietary recommendations for children from birth to 24 months of age. As existing Federal dietary guidance is designed for those two years and older, the end result of the B-24 project will fill an important gap and provide consistency in maternal, infant and toddler nutrition advice given across government and external organizations.

Imagínese que usted va al supermercado y lo reciben justo fuera de la tienda con una mesa llena de consejos sobre alimentos saludables para su familia, tomando en cuenta un presupuesto limitado - en su idioma. Esto es sólo una manera en que los trabajadores de salud comunitaria de la organización no lucrativa La Clínica de Pueblo en la capital del país están promoviendo la salud y la nutrición en la comunidad de habla hispana, parte de su iniciativa llamada “Tu salud en tus manos, La Mesa de las Delicias”.

A lo largo de todo el país, los trabajadores de salud comunitaria, conocidos en español como "promotoras” y “promotores”, están encontrando maneras innovadoras, basadas en la comunidad, y eficaces para ofrecer educación nutricional a las comunidades latinas que a menudo no tienen acceso a servicios de salud tradicionales.

Imagine going to the supermarket and being greeted right outside the store with a table full of healthy eating tips for your family, on a budget – in your language. That is just one way community health workers from the nonprofit La Clinica de Pueblo in the nation’s capital are promoting health and nutrition in the Spanish-speaking community, part of their initiative called “Your Health in Your Hands, The Table of Delights.”

All throughout the country, community health workers, known in Spanish as “promotoras” and “promotores”, are finding innovative, grassroots and effective ways to offer nutrition education to Latino communities that often do not have access to traditional healthcare services.

Young toddlers and children crowded the tents, shuffling and giggling, as they waited for their parents to purchase produce for the family. The Arlington Farmers’ Market was filled with customers who participate in the Women, Infants and Children program (WIC) and farmers who were excited to cater to the enormous turn out. Well over 200 families came out in the mid-morning heat of Texas to receive their Farmers’ Market Nutrition Program (FMNP) vouchers.

Through the FMNP, WIC participants are able to access locally grown fruits, vegetables, and herbs that promote the well being and health of themselves and/or their children. Just last year in 2011, 1.9 million WIC participants received FMNP benefits, which, when redeemed, surpassed 16.4 million dollars in total revenue for participating farmers and farmer’s markets.

On hand this day were Ann Salyer-Caldwell, Tarrant County WIC Director, Sam Varela, the FMNP State Director of Texas Department of Agriculture, Kay Dillard, the Director of the Tarrant Area Food Bank, Dorothy “Toni” Savage-Oakford, a community health worker with the Tarrant County Health Department, and Samantha Swain, the local FMNP Coordinator.

During a recent visit to the “Big Apple”, Audrey Rowe, Administrator, USDA Food and Nutrition Service (FNS) visited Poe Park Greenmarket in the Bronx, a borough of New York City.  She entered to find farmers showing off their fresh, locally-grown produce, herbs and specialty products, which community members regularly use their SNAP and WIC benefits to buy.

Hunger doesn’t take a summer vacation, and the State of Michigan is making sure that nutrition assistance programs don’t either. I recently traveled to the west side of the state to see some of the inspiring work our partners are doing to make sure that no one in their community has to face hunger.

As we celebrate Mother’s Day, it is most appropriate to recognize the important role women play in shaping the eating patterns of their family members and especially, their children.  So today, we are launching an updated web site with new messages, tools, and resources to help nutrition educators reach one of the most critically important target groups—moms.  FNS administers 15 nutrition assistance programs such as the Supplemental Nutrition Assistance Program and the Women, Infants and Children Program that help individuals and families meet their nutrition needs.  Since many participants in these programs are women and children, moms are a high priority for nutrition education because they can make a big impact of the eating habits of their families.

The new resources include 13 audience-tested core nutrition messages, tips for making healthier choices, ideas for tasty meals and snacks that include whole grains, milk, fruits and vegetables, and other easy to use ways to help consumers to understand and put MyPlate recommendations into practice.  Testing showed that these materials resonate with moms, provide realistic ways to engage their children, and offer appealing tips to incorporate whole grains, fat-free and low-fat milk, and fruits and vegetables into family meals and snacks.

Happy Birthday USDA!!  We are 150 years strong, serving as federal department bettering the lives of the American people.  For over 40 years USDA’s Food and Nutrition Service (FNS) has served as the federal agency in USDA that administers the Nation's domestic nutrition assistance programs.  Our 15 programs comprise the Nation's food safety net, serving 1 in 4 Americans. They include the Supplemental Nutrition Assistance Program or SNAP (formerly the Food Stamp Program), National School Lunch Program (NSLP), Special Supplemental Nutrition Program for Women, Infants and Children (WIC), Fresh Fruit and Vegetable Program, and The Emergency Food Assistance Program, among others.

As Administrator of the Food and Nutrition Service, I know that our 15 nutrition assistance programs help a wide variety of people around the country. But there’s nothing like getting out of the office to personally witness the boots on the ground efforts by those who administer and promote our programs on a daily basis. I recently traveled to the FNS Southwest Regional Office in Dallas to meet federal and state personnel and partners and to tour several centers that make up the first line of defense in creating our nation’s safety net against hunger.

One place that I found particularly impressive during my travel was the Dallas Community Baby Café, sponsored by the City of Dallas WIC program. The Women Infants and Children or WIC program provides aid to low-income pregnant, breastfeeding, and non-breastfeeding mothers, and their children up to age five who are at nutritional risk. Conveniently co-located next to a WIC clinic that serves over six thousand participants a month, the café is the newest member of a family of 12 centers located around the United States. It provides a relaxed, non-clinical place for pregnant and breastfeeding moms to get advice about lactation from professional and certified consultants free of charge.

March is Women’s History month, a time when we highlight everything woman.  In the midst of farming and biofuels, research and forestry would you believe that the USDA also finds time to promote breastfeeding?  The answer is absolutely!  You already know that the agency supports a myriad of nutrition programs to help make America’s children healthy and hunger-free.  Research has shown that there is no better food than breast milk for a baby’s first year of life. Breastfeeding provides many health, nutritional, economical and emotional benefits to mother and baby. Since a major goal of the Special Supplemental Nutrition Program for Women Infants and Children (WIC) Program is to improve the nutritional status of infants, WIC mothers are encouraged to breastfeed their infants. WIC promotes breastfeeding to all pregnant women as the optimal infant feeding choice, unless medically contraindicated.  So what exactly is WIC doing to support breastfeeding?  The answer is a lot!