fas

If you can name it, there’s probably a competitive event for it. For instance, coffee has its own competition called the Cup of Excellence. In the coffee world, no honor is more sought after. It is given each year to only top coffees from participating coffee-producing countries.

The Foreign Agricultural Service office in San Jose broke ground on its own People’s Garden in Fall 2009. Ever since that day our embassy employees and their families, as well as members of the local community, have learned about the benefits of eating fresh, healthy foods.

Under the Obama Administration, USDA has continued to expand markets for American goods abroad, worked aggressively to break down barriers to trade, and assisted U.S. businesses with the resources needed to reach consumers around the world. And by organizing and executing agricultural trade missions, USDA’s Foreign Agricultural Service (FAS) is helping U.S. businesses reach the 95-percent of consumers who live outside the United States.

The Agricultural Trade Office in St. Petersburg, Russia joined U.S. cooperators and the U.S. Consulate to host the first-ever American pavilion at the St. Petersburg Christmas Fair, which runs from Dec. 21, 2011 to Jan. 14, 2012. The pavilion showcases American cuisine including New York cheesecakes, Kona coffee, California almonds and American holiday treats.

Hawaii Exports International (HEI) of Honolulu has successfully introduced its award-winning Kona and Ka’u coffees to the Canadian market with the support of USDA’s Foreign Agricultural Service (FAS) office in Canada, the FAS-funded Western U.S. Agricultural Trade Association (WUSATA), and the Hawaii Department of Agriculture (HDOA).

The U.S. soy industry, represented by the American Soybean Association, the U.S. Soybean Export Council, and the United Soybean Board, recently used USDA Market Access Program and Foreign Market Development Program funding to provide valuable technical training to the Chinese swine sector. The gradual shift of Chinese swine production from traditional backyard farming towards more commercial-scale production has increased consumption of commercial feed, particularly soybean meal.  

In November, I joined other representatives from USDA’s Foreign Agricultural Service (FAS) for a dedication ceremony for the Farm and Veterinary Service Center (FVSC) in Armenia. The opening ceremony was attended by more than 70 community members, farmers, veterinarians and government officials from throughout the Syunik Marz region. Prior to the ceremony, Armenian Prime Minister Tigran Sargsyan visited the center to tour the facility and witness firsthand the products and services that will be readily available to local farmers.

Thanks to Foreign Agricultural Service employees serving at USDA’s 98 international posts, American Thanksgiving traditions – and food – are being enjoyed around the world this November.

Last week, I was honored to travel to Bogotá and lead the U.S. Department of Agriculture’s trade mission with Panama and Colombia.

What started as a family-owned bread company in Seattle’s Capitol Hill neighborhood in 1991 is today a thriving, artisan Italian cracker company that sells gourmet products around the world.

La Panzanella’s international success is, in part, thanks to their participation in USDA-endorsed international food and beverage trade shows, which is one way that USDA’s Foreign Agricultural Service (FAS) helps U.S. companies increase international sales.