The Fruit and Vegetable Programs of USDA’s Agricultural Marketing Service (AMS) is intensifying its educational outreach campaign to the industry and consumers.
Customers regularly refer to the Fruit and Vegetable Programs as the “best-kept secret in the produce business” because valuable resources are often underutilized. The program maintains a lot of beneficial information for the industry, but we had to find different ways to present it. To improve transparency, we embarked on a communication campaign that now offers an industry newsletter, a series of webinars, and enhancements to our website.
