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Earlier this week, the USDA’s Agricultural Marketing Service (AMS) hosted a webinar on an exciting new initiative to provide unbiased market data to users digitally. Called the Market Analysis & Reporting Services (MARS), this dynamic, innovative technology will assist USDA Market News in collecting and distributing information electronically from remote locations, by combining reporting from all commodity areas (Livestock, Cotton, Specialty Crops, and Dairy) into a single platform.

This modernization effort will improve the transparency, speed, accuracy, and flexibility of this vital service and allow Market News to continue to expand its services to agricultural market participants.  To ensure that our changes meet your needs, we are conducting focus groups and welcome you to participate.  Your input will enable Market News to speed data flow from the agricultural markets, to agency analysts, and to the public, allowing users to create unique content.

Editor's Note: The free webinar on the Market Analysis and Reporting Services (MARS) has been moved to Thursday, April 14, 2016 at 2 p.m. Eastern.  Sign up using this link:  http://bit.ly/1MxNAWj

For over 100 years, USDA Market News has been an indispensable service, used by agricultural producers of all sizes to get timely, unbiased data from Market News reporters across the country.  Farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for data that serves as the information lifeline for America’s agricultural economy.  Now, Market News is entering a new phase, deploying the Market Analysis & Reporting Services (MARS).  It’s a big step forward for AMS, Market News and for the markets and producers that use our data every day.

MARS was formally unveiled during the recent USDA Agricultural Outlook Forum.  It includes the ability to capture livestock auctions for commodities like feeder cattle and will eventually include more than 600 commodities in real time (where applicable), and moves reporter’s data capture from the paper age to a connected digital age.  That means a reporter at a livestock auction in, for example, Kansas will know in real time what comparable feeder cattle is selling for at an auction in Texas.

As I walked up to my new USDA office, distracted by the animal noises, I dodged horse-drawn buggies while tiptoeing around cow pies.  Originally from the suburbs of Atlanta, my exposure to livestock was limited.  As a market reporter with USDA Market News, I found that my exposure would significantly increase and fast.

The entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for reliable data that serves as the information lifeline for America’s agricultural economy.  Our reports, with data gathered and distributed by reporters like me, reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need.

A group of 30 university students, announced by Agriculture Secretary Tom Vilsack, will get a head start to a career in agriculture as winners of USDA’s Agricultural Outlook Forum Student Diversity Program.  Twenty university juniors and seniors were chosen based their essays on “Agriculture as a Career.”  Additionally, 10 graduate students were chosen in response to “The Greatest Challenge Facing Agriculture over the Next Five Years.”

During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time.  The entire agricultural supply chain relies on USDA Market News for timely, unbiased data.  Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.

Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted.  To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately.

Over the last 25 years, the American farmer has become increasingly aware of the impact of South American agricultural output on the global supply of grains and oilseeds.  For example, in recent years Brazil has risen to the number one position as an exporter of soybeans.  Further, the combined output of Brazil and its neighbors, Argentina and Paraguay, is challenging the United States’ position as the world’s leading supplier of corn.

Brazil is unique in that it has a relatively stable agricultural output trend due to improving production techniques, and in most years, abundant rainfall for production of various crops.  The climate and cropping patterns are behind the increases in agricultural production, which were made possible by the shift of production into regions less prone to drought.  There is also the potential for expansion into untapped lands, although infrastructure and land ownership issues are a limiting factor.  Meantime, thanks to ample rainfall and land resources enjoyed by producers, Brazil has the potential to become an agricultural powerhouse for years to come.

International trade is a major factor in the American agricultural economy.  A key player is China.  In fact China’s impact on slowing growth on trade and agriculture is a session topic during the 2016 United States Department of Agriculture’s Agricultural Outlook Forum.

Over the last two decades, China’s economic prosperity and increased consumer demand for food has significantly contributed to the record growth in United States agricultural exports.  From fiscal year (FY) 2000 to FY 2015, the value of U.S. agricultural and related exports to China rose from $1.7 to $25.9 billion dollars.  Currently, nearly 17 percent of all U.S. agricultural exports are destined for the Chinese market.  These export figures highlight the critical importance of the U.S.-China trade relationship for U.S. agriculture and underscores the United States interest in China’s ability to maintain a strong and stable economy.

In October the Regional Hub Leads gathered in Washington D.C. to discuss their successes and challenges over the last year. Tasked with producing science-based, region-specific information and tools for their stakeholders, the USDA Regional Climate Hubs spent 2014 working hard to ensure they understood who their constituents where, building regional partnerships, and identifying regional needs before rolling up their sleeves in 2015 to start producing results.

The White House recently recognized 12 Champions of Change for their leadership in sustainable and climate-smart agriculture. This week we will meet them through their USDA Regional Climate Hub, today featuring the Northern Plains’ Keith Berns, Larry Cundall and Martin Kleinschmit.

Montana, Wyoming, Colorado, North Dakota, South Dakota, and Nebraska comprise the Northern Plains Region. The region accounts for a quarter of irrigated lands in the U.S. and more than a third of the pasture/rangelands. The Northern Plains has an extensive precipitation and temperature gradient moving from east to west, which provides a diverse array of environmental conditions for agriculture throughout the region.

The region faces longer and warmer growing seasons, earlier arrival of spring, and altered distribution of seasonal precipitation. These changes can affect agriculture production in a number of ways such as the timing of snowmelt for irrigation and changes in pest and weed pressure. Additionally, extreme weather events such as drought are occurring at greater frequency, duration, and intensity. The USDA Northern Plains Regional Climate Hub (NPRCH) produced a vulnerability assessment of key agriculture enterprises in the six-state area that highlights a number of adaption and mitigation strategies available to producers.

The White House recently recognized 12 Champions of Change for their leadership in sustainable and climate-smart agriculture. This week we will meet them through their USDA Regional Climate Hub, starting with the Midwest’s Loretta Jaus, Erin Fitzgerald Sexson and Timothy Smith.

USDA’s Midwest Regional Climate Hub works to bring land managers in the Midwest the science and other tools that can help them adapt to changing weather/climate conditions. Many farmers, ranchers and land managers are already leading efforts to develop and demonstrate the value of sustainable agricultural practices that benefit soil, air, and water quality while helping to mitigate climate change by reducing emissions.  Educators and advisors have also been crucial in bringing science-based, sustainable, and climate-informed agricultural practices to the agricultural community.