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The USDA Agricultural Marketing Service’s National Organic Program (NOP) is continuing to launch new resources resulting from our Sound and Sensible Initiative, which is making organic certification more accessible, affordable, and attainable. Today, we are launching resources that help those who help others – guides and resources that help organizations reach out to and educate potential organic farmers. These resources were produced by our partners in the organic community, all of whom have on-the-ground experience teaching producers about the organic option.

Last month, the USDA Agricultural Marketing Service’s National Organic Program (NOP) announced new resources resulting from our Sound and Sensible Initiative, which is making organic certification more accessible, affordable, and attainable. Today, we are introducing more guides, videos, and other tools – all produced by our partners in the organic community. These resources help farms and businesses understand the USDA organic standards, certification process, and inspections in more depth.

If you have accessed the USDA Agricultural Marketing Service’s (AMS) list of certified organic operations recently, you may have noticed a new look to the site, and new ways to search for organic operations.  These changes reflect an early release of the Organic INTEGRITY Database, a system funded by the 2014 Farm Bill and built by the AMS National Organic Program and Information Technology Service with support from Intact and Harmonia Holdings Group.  

The changes you see on the site are only a small part of the database development project.  For example, underlying the new site is a brand new classification system (or taxonomy) for categorizing products that carry USDA organic certification. Previously, organic certifiers reporting farm and business information to USDA submitted a single text list of certified products for each operation.  Certifiers reported data differently and there was no method to catch spelling or spacing problems. For example, one listing included the item “grapechickenapples.” An interesting appetizer or, a big data quality problem!

Last week, the USDA Agricultural Marketing Service’s National Organic Program (NOP) announced new resources resulting from our Sound and Sensible Initiative, which is aimed at making organic certification more accessible, affordable, and attainable. Today, we are introducing guides, videos, and other tools – all produced by our partners in the organic community – that will help producers better understand the organic option and where to start.

For years, the organic industry has experienced enormous growth, defying expectations and creating exciting opportunities for producers and entrepreneurs around the world. 2014 was another record year for the organic community, with 19,474 certified organic operations in the United States and nearly 28,000 certified organic operations from more than 120 countries around the globe.

The retail market for organic products is now valued at more than $39 billion in the U.S. and over $75 billion worldwide. With its rapidly growing market and high consumer interest, USDA is focused on helping this area of agriculture achieve even greater success. In May 2013, Agriculture Secretary Tom Vilsack issued guidance that identified organic priorities for the Department, including training and outreach, growing the organic sector, reducing paperwork, improving research, and gathering data.

USDA’s National Organic Program is the bedrock regulatory program responsible for developing national standards for organically-produced agricultural products. These standards assure consumers that products with the USDA organic seal meet consistent, uniform standards. In addition to protecting the integrity of the organic seal through a rigorous certification process and oversight, we are committed to connecting organic farmers and businesses with USDA resources, including conservation assistance, access to loans and grants, funding for organic research and education, and mitigation of pest emergencies.

The USDA organic seal and the NOP program itself have helped organic producers and businesses achieve unprecedented levels of growth for organically produced goods. The retail market for organic products has nearly doubled in value since 2009 while USDA certified organic operations continue to grow year to year. USDA’s National Organic Program is a leading global standard and major factor in this success.

Across the country and around the world, more people are looking for organic options at their local markets.  Thanks to the remarkable growth in the number of USDA certified organic operations, which now number more than 27,800 worldwide, consumers have more choices than ever.  My agency, USDA’s Agricultural Marketing Service (AMS), includes the National Organic Program, which plays a critical role in advancing the organic sector by developing clear standards for use of the USDA Organic seal, enforcing a level playing field, and expanding trade opportunities to create new markets for U.S. organic businesses.

Just last week, I had the privilege of highlighting the success of American organic agriculture on the world stage at the Expo Milan 2015 USA Pavilion, where the theme was “American Food 2.0:  United to Feed the Planet.”  During the “Women leading the Organic Way” panel discussion, I shared USDA’s vision for organic agriculture and all the ways in which USDA is supporting organic farmers and businesses.  I also emphasized the important role of women in agriculture – women farm 301.4 million acres in the U.S., and a relatively high proportion of organic farms are operated by women.

A key component of USDA’s Agricultural Marketing Service’s (AMS) work upholding organic integrity is providing the organic community with easy access to the National Organic Program’s (NOP) resources, to help producers and processors understand and comply with the USDA organic regulations.

In recent years, the presence of Spanish-speakers in the organic community has grown. In 2014, USDA-accredited certifying agents certified over 27,814 organic operations, one-third of which are located outside of the United States. 42 percent of international operations with USDA organic certification are in Spanish-speaking Latin America and the Caribbean.

Un componente clave del trabajo del Servicio de Comercialización Agrícola (conocida en inglés como el Agricultural Marketing Service o AMS) del USDA en asegurar la integridad orgánica es proporcionar a la comunidad orgánica acceso fácil a los recursos del Programa Nacional Orgánico (el National Organic Program  o NOP) que son necesarios para entender y cumplir con los reglamentos orgánicos del USDA.

En los últimos años, la presencia de personas hispanohablante en la comunidad orgánica ha crecido. En 2014, agentes certificadores acreditados por USDA certificaron más de 27,814 operaciones orgánicas, un tercio de las cuales están ubicadas fuera de los Estados Unidos. Un 42 por ciento de estas operaciones internacionales que tienen la certificación orgánica del USDA, están en países de habla hispana en Latino América y el Caribe.

Across the nation, farmers markets continue to be great places for communities to gather, shop for fresh, healthy food, and get to know local farmers and ranchers.  Farmers markets are also important outlets for the sale of organic agricultural products. 

In fact, more than 40 percent of organic operations report direct sales to consumers.  As consumer demand for organic and local food increases, farmers markets offer important opportunities for organic producers to enter new markets and grow their businesses.