kyf2

Farmers markets are an important part of local and regional food systems.  Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food.  Many sell their products at farmers markets, which can be a catalyst for future growth. 

According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities.  As local and regional food systems continue to expand, so does the need for reliable market data.

One high tunnel can’t feed the world, but it can make a world of difference in providing fresh fruits and vegetables to those with limited access to healthy foods. These plastic covered structures use natural sunlight to create more favorable conditions for vegetables and specialty crops. And for the 31^st Street Baptist Church in Richmond, Va., one high tunnel has given them a new identity as an urban farm and model for community agriculture.

The church’s senior pastor, Dr. Morris Henderson, began this new chapter in 2009 when he expanded their small garden to meet a growing need.  The local soup kitchen had closed and members of the congregation were bringing their own food to help the local poor and homeless. During this time, Vernon Heath, a small farm agent with Virginia State University, suggested the pastor contact the Natural Resources Conservation Service (NRCS) to submit an application for a seasonal high tunnel.

“The term ‘farm to school’ involves thinking of the whole plate, so to speak. It’s about increasing the amount of local and regional foods served in school cafeterias while also increasing education and community outreach for kids, and creating market opportunities for producers.”

So says Matt Russell, Grant Program Manager for the Farm to School Program at USDA’s Food and Nutrition Service (FNS).  Matt works to support school districts, non-profits, and other stakeholders in bringing more local and regional food into the school meal program.

It began with the desire of a group of South Los Angeles high school students to increase access to more effective nutrition education at their school.  They started small—a monthly guest speaker, bags of veggies, cutting boards, and nutrition education. Now, their efforts have blossomed and manifested into RootDownLA, a community food project operating in three South Los Angeles neighborhoods with the help of the youth participants, referred to as Cultivars.

As a recipient of a $226,705 Community Food Project grant from the U.S. Department of Agriculture’s National Institute of Food and Agriculture (NIFA), this youth-driven organization works closely with members of the community to grow fresh fruits and vegetables and provide access to more quality food. The major encouragement of all of RootDown LA’s activities is for people to choose to eat good food.

Across the country, from small towns to big cities, a vibrant downtown likely includes a farmers market.  That is exactly what city leaders from Greenwood, S.C., were thinking when they talked about revitalizing their downtown.  The Greenwood City Council voted unanimously to approve a $2.1 million construction bid for a new multi-functional farmers market, the Uptown Market.  The Uptown Market will be 156 feet long and 47 feet wide and a focal point for the community.  The planned site was originally the location of the town’s railroad station and inspired the design that mimics a train station to fit the historical character of the town.

USDA supports partnerships across the country to create greater economic impact for rural Americans.  In 2013, USDA’s Agricultural Marketing Service (AMS) Architect Fidel Delgado got involved in providing technical assistance for the development of Greenwood’s new farmers market.  With over 20 years of experience, Delgado provided case studies and worked with City Manager Charlie Barrineau to understand the community needs, learn about the area farmers, and review the site. Greenwood Mayor Welborn Adams said, “Fidel brought great insight to the project and really helped expedite the process.”

One of the best parts of my job as a Farm to School Regional Lead for the USDA’s Food and Nutrition Service is visiting schools and districts that are bringing local foods into the cafeteria and teaching students where their food comes from. And I am always particularly excited when I get to visit programs with innovative school garden components, like William Penn High School, part of Delaware’s Colonial School District.

Several years ago, William Penn went through a major restructure.  Part of what came out of that process was a renewed commitment to agricultural education, and the recognition that the 117-acre William Penn Historic Farm, operated by a local land trust, could be a major asset to the school. A new agriculture “major” was established, and students took over two acres of the adjacent parcel to grow more than 30 varieties of fruits and vegetables. They also started a CSA program selling shares to teachers and community members.

This year I have had the pleasure of visiting a number of urban agriculture operations. From California to Cleveland, the ability of individuals to realize the multidimensional benefits of agricultural production and leverage them in an urban context has been nothing short of amazing.

This past week I visited a University that is heavily involved in both the research and extension aspect of urban agriculture -- right in the backyard of the Department’s Washington, D.C. headquarters. The University of the District of Columbia’s (UDC) Muirkirk Agricultural Experimentation is located about 20 minutes north of the school’s D.C. campus. Upon arrival I found everything from activists passionate about learning how to best provide their neighbors with fresh produce, to researchers developing improved hydroponics systems; and even students working with community organizations on rice varieties suitable to be grown in urban areas.

This month, the Know Your Farmer, Know Your Food initiative (KYF2) celebrates an important milestone: the sixth anniversary of the first convening of the KYF2 Task Force. Since 2009, the Task Force, a dedicated team of experts from across the Department, has been hard at work in support of USDA’s commitment to local and regional food systems. As we mark this important milestone, we wanted to recognize some of the outstanding USDA employees who have been at the core of this work.

Jill Auburn, National Program Leader at USDA’s National Institute of Food and Agriculture (NIFA) and manager of the Beginning Farmer and Rancher Development Program, has been part of the KYF2 Task Force since the beginning. Jill came to USDA in 1998 and has seen the Department’s work on local food evolve. Jill describes the launch of the Task Force as a recognition that “the world has been doing this [local food], and USDA needs to engage. We aren’t the lead on this – our work is being driven by what’s happening in communities around the country – but USDA has a lot of tools to assist.”  The 2008 and 2014 Farm Bills have given USDA many tools and authorities to support local and regional food systems.

June is Small Cities Month, an opportunity to celebrate the unique and important role our smaller communities play in our rural economy and making our nation a great place to live and work.  Leaders in innovation and entrepreneurship often hail from small cities and their residents are proud of their hometowns. USDA partners with communities across the country to create greater economic impact as the strong rural economies of our small, vibrant cities benefit the whole nation.

Secretary Vilsack identified strengthening local food systems as one of the four pillars of USDA's commitment to rural economic development, and USDA efforts in this area have made a big difference in small cities.  My agency, USDA’s Agricultural Marketing Service (AMS), has a long history of supporting local and regional food systems through grants, research and technical assistance.  Across the country, city leaders are recognizing that farmers markets are at the heart of many towns and cities.

Across the nation, farmers markets continue to be great places for communities to gather, shop for fresh, healthy food, and get to know local farmers and ranchers.  Farmers markets are also important outlets for the sale of organic agricultural products. 

In fact, more than 40 percent of organic operations report direct sales to consumers.  As consumer demand for organic and local food increases, farmers markets offer important opportunities for organic producers to enter new markets and grow their businesses.