kyf2

In agriculture, we talk a lot about sustainability.  As a method of growing crops, caring for ecosystems like forests or wetlands, or even the economic sustainability of businesses—we look at this word from all angles.  But there’s another component to consider: cultural sustainability.

As a nation of immigrants, we have many rich and complex influences woven into the history of our country.  Foods we eat, holidays we celebrate, how we create goods or perform services—these are all things that are shaped by the cultural identities of our families and the communities around us.

For many communities, farmers markets are playing a pivotal role in maintaining and enabling these cultural ties.

What Agriculture Under Secretary Concannon calls a win-win situation, is taking root in rural Alabama with help from USDA’s Food and Nutrition Service and state officials.  Local farmers’ markets are getting authorized to accept Electronic Benefit Transfer (EBT) cards which will allow them to expand their customer base and offer Supplemental Nutrition Assistance Program (SNAP) participants healthy and local produce.

With federal grant money provided to states through September 30, 2013, eligible farmers’ markets and now direct marketing farmers are receiving free wireless point-of-sale (POS) devices. As part of the Food and Nutrition Service’s (FNS) StrikeForce efforts to reach out to communities in persistent poverty stricken areas, its Southeast Regional Office recently offered three farmers’ market sign-up days in Madison, Selma, and Robertsdale, Alabama.

Over the first week of August, local markets across the country celebrated National Farmers Market Week.

Farmers markets are an important part of America’s diverse agriculture sector, providing unique benefits to communities across our nation. They give Americans a chance to learn about agriculture by meeting some of the people who grow and raise our food. They provide valuable marketing opportunities for small and beginning farmers – many of whom scale up to larger regional markets and other institutions.  And they help expand access to locally-grown foods that are in greater demand than ever before.

“We become what we repeatedly do.” In his Seven Habits of Highly Effective Teens Sean Covey used these words to help young students preparing to attend college and join the workforce, but they also apply to how children learn to eat healthy.

Through innovative programs like the Power of Produce (POP) Club, farmers markets across the country are teaching children how to make healthy eating choices. This program, started at the Oregon City Farmers Market, invites children to learn more about some of their favorite foods. Participating in events like planting sunflower seeds or making jam gives the youngsters a chance to better understand where their food comes from. By receiving $2 to spend on fresh produce every time they visit the market to keeping a log of what they buy, the children become immersed in a world of healthy eating.  Last year, 1,781 children aged 5 to 12 years old joined, resulting in 5,180 shopping trips.

Here at USDA, we’re on a mission to help all of our nation’s children have the best possible chance at a healthy life.  So, we’re very encouraged by some recent news from the Centers for Disease Control and Prevention (CDC):  the rate of obesity among low-income pre-school children appears to be declining for the first time in decades.

The declining rates show that our collective efforts are helping to gain ground on childhood obesity, particularly among some of the more vulnerable populations in our country.  Low-income children are often at a disadvantage when it comes to getting the food they need to grow up healthy, which is why USDA’s nutrition programs and resources are so vital.

What better time than National Farmers Market Week to explore the history of farmers markets in the United States?  Farmers markets are a critical ingredient to our nation’s food system, and date back to 1730 in Lancaster, Pennsylvania in the United States.

"Meet me at the Market" has for decades been a phrase commonly heard by Lancaster citizens.  In 1730, when city planners designed the city they designated a 120 square foot lot in the center of town as a public market place giving birth to the Lancaster Central Market.  Over the years the size of the market and the number of vendors has changed, but there’s evidence that the farmers market may have had 400 vendors at one point in time.

“Our farm to school program helps our district offer more fruits and vegetables on a daily basis,” said Julie Hamilton, school food service director of operations/training for Lamar County Schools in Purvis, Miss.  “Being exposed to more choices, the young students will learn to like them and make healthier food choices over their lifetimes.”

Offering more fruits and vegetables to students is part of the new requirements recently passed by Congress to improve nutrition in the nation’s schools.  Utilizing a farm to school approach – where locally sourced products are featured in the school cafeteria - is an effective way to make it easier to meet these new standards and help the students at the same time.

The Village of Harrisonburg, Louisiana, the 750-person seat of Catahoula Parish, will soon provide a centralized location for farmers to sell their fresh, healthy produce to its citizens and others in the surrounding area.  The Village received funding through USDA’s Community Facility grant program in order to provide a location for a farmer’s market in their town.

This farmers market project will provide an essential public service to a persistently poverty-afflicted area with an unemployment rate of 54.9 percent and a median household income of under $22,000, which is below the poverty level.  Catahoula Parish is a special emphasis parish as well as a 2008 presidentially declared disaster parish.

Earlier today, Secretary Vilsack announced the results of the Healthy Incentives Pilot (HIP) , a pilot project designed to test the impact of incentivizing fruit and vegetable purchases among SNAP recipients. The pilot showed that an ongoing investment of less than 15 cents per person per day may result in a 25 percent increase in fruit and vegetable consumption among adults. Adults receiving the HIP incentive consumed, on average, an ounce more fruits and vegetables per day than non-participants.

These are promising and exciting results. But we know that there is no silver bullet that can solve the problems of poor diet and obesity among American children and families. Despite increased public awareness of the vital role of nutritious food choices and proper physical activity on our health, the habits of most Americans—SNAP recipients and non-recipients alike—fall short of the recommendations of the Dietary Guidelines for Americans. And although research shows that healthy foods aren't necessarily more expensive than less healthy options, many low income people face additional time and resource challenges when it comes to putting healthy food on the table that can make less healthy options seem more appealing.

What is your favorite thing about summer? Is it the longer days, trips to the lake, outings to a local amusement park, or family trips to get ice cream?

For my family, one of our favorite things is taking a family outing to a local farm and creamery, Kelley's, for some homemade ice cream and making it a point to try a different flavor each time.

The national early morning show, Good Morning America (GMA) wanted to know what America’s favorite thing about summer is, so they asked viewers and the overwhelming response was - getting ice cream with family and friends.

Since July is National Ice Cream Month, GMA decided to find and showcase America’s Best Ice Cream.