Since MyPlate’s debut in 2011, the USDA Center for Nutrition Policy and Promotion (CNPP) has expanded and improved upon outreach efforts, continuously offering new resources and tools. This year is no exception, with the 2015-2020 Dietary Guidelines for Americans and the MyPlate, MyWins campaign released simultaneously in January 2016. Let’s explore what else is in store!
MyPlate, My Wins Initiative
CNPP kicked off the year with the launch of MyPlate, MyWins, a consumer education initiative that translates the 2015- 2020 Dietary Guidelines into actionable messages for consumers. The campaign and its accompanying resources help consumers find solutions to overcome common barriers to healthy eating, such as time, budget, and cooking skills. The campaign aims to inspire Americans to make small changes to their food and beverage choices, gradually building to a healthy eating style that is realistic and works for them. As the 2015-2020 Dietary Guidelines emphasize, it is a healthy eating style over time that has the biggest impact on health -- not a single food, nutrient, or meal.