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conservation

New Satellite Will Help USDA Provide More Information to Farmers

Satellites orbiting the Earth help us in countless ways. For example, they allow the GPS in our smartphones to tell us where we are located and they help us watch football games on weekends. And now a new NASA satellite scheduled for launch in 2014—the Soil Moisture Active Passive (SMAP) instrument—will help USDA better predict agricultural productivity and forecast drought conditions.

There are three things of utmost importance to farmers—soil, sun and water. SMAP will serve at the junction of two of these variables, helping USDA and others improve its knowledge and understanding of soil moisture. Measuring soil moisture helps scientists, farmers, water managers and others understand how much water will be available at any given time, which influences the key decisions they make about managing and using water supplies.

Partnering in Virginia to Restore an Important Southern Ecosystem

Like the mythical phoenix, the very real longleaf pine is rising from the ashes of near-extinction to reclaim its native range in Virginia with the help of committed partners and landowners like Bill Owen.

A musician by profession, Owen is a conservationist at heart who still lives in the family home in Yale, Va. By working with a team of six agencies, including USDA’s Natural Resources Conservation Service, he hopes to realize his dream of planting 1,000 contiguous acres of longleaf pine in his lifetime.

Listening Session Gives the Floor to Organic Community

The Department of Agriculture (USDA) was all ears on Tuesday as it opened up its hall to organic stakeholders to ask the question, “What activities should the Department focus on to serve the organic community?”

Many took the opportunity to respond. During a day-long listening session hosted by USDA, organic stakeholders shared their thoughts, concerns, praises, and requests with the department that administers the organic certification program and enforces the country’s organic standards.

The USDA’s National Organic Program, part of the Agricultural Marketing Service (AMS), currently serves a $29 billion industry on a budget of less than $7 million—and the industry continues to grow amidst challenging economic conditions. In support of that growth, USDA has a goal to increase the number of certified organic operations to over 20,000 by 2015--that’s a 20 percent growth from 2009.

Industry Insight: Checkoff Programs Empower Business

When it comes to expanding market share, increasing revenue and getting the word out about a great product or commodity, checkoff programs prove that there’s strength in numbers. Officially called research and promotion programs, checkoff programs give agricultural producers, importers and other stakeholders in the marketing chain the power to maximize resources while managing risk.

The strategy for increasing or expanding commodity markets takes more cooperation within the industry than competition between individual farms and businesses.  Consumers may not know exactly which farm grows or raises their fruit, beef, cotton or lumber, but they will decide what to buy based on knowledge, quality and availability.

The consumer’s perspective that there is a general uniformity to some commodities serves as the catalyst for many individual farms and businesses to collaborate on a comprehensive, industry-wide strategy to expand markets.  Promoting a commodity as a whole instead of by individual businesses means everyone in the industry benefits through increased sales, consumer awareness and higher overall demand.

NRCS Helps Renovate the Landscape at Nicollet Tower and Interpretive Center Area

South Dakota is in the middle of the Great Plains, a vast prairie ecosystem stretching across much of North America that two hundred years ago was covered in native grasses and wildflowers. Today, visitors can get a glimpse of the prairie of the past, with the help of NRCSConservation Technical Assistance Program.