A Whitesbog, NJ, native born in 1871, Elizabeth Coleman White spent her childhood summers helping out on her parents' cranberry farm in the Pine Barrens. While harvesting cranberries, she often wondered if the wild blueberries sprinkled on her parents' farm could be cultivated like the cranberries. Conventional wisdom at the time held that wild blueberries varied too much in size and sweetness and could not be cultivated. A true pioneer, she embarked on a new mission – cultivate the wild blueberry.
