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Food Safety Marketing Helps Pave Path to Success at Produce Auction

Finding new ways to market the safety and quality of your food is the key to success in the agricultural industry. This is especially true for our small and mid-sized growers who are looking to expand to various outlets. These growers are now turning to produce auctions as a way to sell their food to a wider range of customers such as retail wholesale buyers and farmers markets outside their local communities. 

In a recent trip to the Shenandoah Valley Produce Auction in Dayton, Va., I saw approximately 400 growers use this auction to share their bountiful harvest. Taking place several times a year, the largest wholesale auction in Virginia is an excellent alternative market for small growers. Prospective buyers bid intensely to procure large lots of fruits, vegetables, flowers, bedding plants, trees and shrubs, fall decor (pumpkins, mums, gourds), and compost, to name a few.

GroupGAP: Food Safety Assurance for Growers and Buyers Big and Small

In the produce industry, food safety is front and center on everyone’s mind. The Food and Drug Administration (FDA) recently released some of the Food Safety Modernization Act (FSMA) final rules, and retailers are looking to buy from FSMA-compliant suppliers. If you’re a retailer or large produce buyer, there is exciting news about a program that verifies that suppliers are meeting your food safety requirements. After three years of successful trials, USDA recently previewed our plans to expand the GroupGap Pilot Program.

Many producers are aware of “Good Agricultural Practices,” or GAP audits. The USDA’s Agricultural Marketing Service (AMS) Specialty Crops Inspection Division (SCI) performs GAP audits, which are voluntary, third-party services that verify that farms are following industry-recognized food safety practices and recommendations from the Food and Drug Administration (FDA).

USDA's Commitment to Quality Foods

Across the country, schools are back in session. Here at the USDA’s Agricultural Marketing Service (AMS), our inspectors and procurement specialists work hard to make sure that quality, domestically-produced foods are delivered to students and other recipients for our federal food purchasing programs. As students are getting used to their new schedules, we would like to highlight how our own little field trip shed some light on a typical day for some of our employees.

A team of AMS employees recently traveled to Knouse Foods, a grower-owned cooperative that supplies apple and cranberry products for federal food purchasing programs. The employees saw first-hand how USDA inspectors help Knouse and other companies verify the quality of their products. As the apple sauce traveled through the facility, USDA inspectors pulled random samples to make sure that they met product quality and condition requirements. All USDA Foods are required to be inspected, and in this case, inspectors pulled samples of apple sauce to evaluate traits like its color, flavor, and consistency. As an independent third-party, the inspections help suppliers meet USDA Foods requirements but they also can help them meet requirements from other buyers.

Strengthening Produce Businesses, One Program at a Time

Successful businesses all seem to have a common bond – a commitment to quality, consistency, and integrity. During a recent trip with my colleagues, I saw firsthand the many ways that companies are turning to my agency – the USDA’s Agricultural Marketing Service (AMS) – to provide these factors to pave their path to success.

Our first stop was the packinghouse at West Coast Tomato LLC in Palmetto, Fla. Thanks to meeting USDA audit requirements, the high-volume packer can confidently sell its tomatoes to restaurants, grocery stores, and re-packing companies. The fascinating thing about West Coast Tomato LLC is that the facility is nearly completely automated. Almost all of the tomatoes are sized and sorted mechanically. “Our use of technology has significantly decreased our re-packing,” says plant director John Darling. “As a result, we’re better equipped to meet buyer requirements.”

USDA... Helping Produce Businesses Meet Consumer and Retailer Demand

Ensuring that its food meets the demands of its retailers and the consumers who eat it is essential to the success of any produce business. This builds consumer trust and helps retailers confidently supply the food we all eat. To help out on this front, the USDA’s Agricultural Marketing Service (AMS) offers audits through the USDA Good Agricultural Practices (GAPs) & Good Handling Practices (GHPs) Audit Verification Program.

A voluntary service provided by the USDA’s Agricultural Marketing Service (AMS), GAPs audits verify that fruits and vegetables are grown, packed, handled, and stored safely. The audits certify that operations are following guidance from the Food and Drug Administration and industry-recognized food safety practices that can minimize the risks of food-borne illnesses. AMS Specialty Crops Inspection (SCI) Division employees accomplish this through activities like evaluating food safety plans, walking the farm looking for food safety risks and performing unannounced visits to farms and facilities. The audits focus on waste management, such as animal manure; water quality; wildlife; and worker health and hygiene.