Earlier this week I traveled to Paris to attend the 24th edition of the Salon International d’Alimentation (SIAL). This 5-day event is one of the largest international food and beverage trade exhibitions in the world, attracting 5,500 exhibitors and over 147,000 trade-only visitors representing 188 countries. I was very impressed by the wide variety of U.S. products on display and by the number of participating countries.
