Population loss persists in rural America, especially in more remote areas with limited scenic amenities. Communities in these areas are attuned to the annual out-migration of their “best and brightest” high school graduates, typically a third or more of each class.
But stemming rural population loss--and spurring economic development--may depend less on retaining young adults after high school and more on attracting former residents some years later. Researchers at the University of Montana and USDA’s Economic Research Service visited 21 rural communities during 2008 and 2009 and conducted 300 interviews at high school reunions. The aim was to better understand what motivates return migration and the barriers to such moves. Reunions allowed for simultaneous interviews with both return migrants and nonreturn migrants.
