On October 16 and 17, the USDA Food Safety Discovery Zone was able to reach Arkansas consumers at two excellent venues. The first was the Arkansas State Fair, a crowded and busy bacteria haven, and the second was a local Kroger grocery store where consumers were buying the food they should be keeping safe. The Discovery Zone was such a hit that it even made the Little Rock evening news! Sharing their food safety information with families, kids, and some misguided shoppers, the Discovery Zone staff agreed this road trip was well worth the drive.