World Breastfeeding Week is celebrated around the world each year during the first week of August to promote breastfeeding and highlight its importance to the health of mothers and babies.
This year’s theme is “Breastfeeding: A Key to Sustainable Development.” USDA’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) joins the celebration as WIC promotes breastfeeding all year long as the optimal choice for moms who are medically able. We support breastfeeding WIC moms through counseling and educational materials, peer counselors, a specially-tailored food package, and breastfeeding aids like breast pumps. USDA’s successful national breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work, serves as the foundation of our breastfeeding activities. It emphasizes the importance of support from family and friends, from the health care system, and from the community. All have key roles to play in providing the support a breastfeeding mother needs.
