market news

It takes a village to get those red ripe watermelon or sweet ears of corn to the neighborhood grocery store at the right time for consumers. Producers must decide when to plant and pick crops, package produce, find buyers and select the right shipper to transport products to market. Hundreds of people and thousands of decisions are needed to get the fruits and vegetables people love to stores at peak freshness. And to make sure everything gets done right, many producers and handlers rely on trusted resources from the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS).

The mission of the National Organic Program, part of USDA’s Agricultural Marketing Service (AMS), is to protect the integrity of organic products in the U.S. and around the world. This means creating clear and enforceable standards that protect the organic integrity of products from farm to table.  Consumers trust and look for the USDA organic seal because they know that USDA stands behind the standards that it represents.

Today, USDA announced a final rule regarding organic livestock and poultry production practices.  The rule strengthens the organic standards, and ensures that all organic animals live in pasture based systems utilizing production practices that support their well-being and natural behavior. It’s an important step that will strengthen consumer confidence in the USDA organic seal and ensure that organic agriculture continues to provide economic opportunities for farmers, ranchers, and businesses across the country.

At USDA’s Agricultural Marketing Service (AMS), our 4,000 employees work hard every day to support the country’s diverse agricultural operations. Whether it’s individual farmers or international businesses, we have a long tradition of collaborating, innovating, and evolving to keep American agriculture competitive in the global marketplace.

As part of Public Service Recognition Week, I would like to introduce you to some of our employees and tell you about the remarkable work they do each and every day.

The mission of the National Organic Program, part of USDA’s Agricultural Marketing Service (AMS), is to protect the integrity of USDA organic products in our country and throughout the world. This means clearly defining what it means to be organic and enforcing those rules.  Consumers look for and trust the organic seal because they know that USDA stands behind the standards that it represents.

Today, USDA is taking action by announcing that we will soon publish and invite public comment on a proposed rule regarding organic livestock and poultry practices.  It’s an important step that will strengthen consumer confidence in the label and ensure that organic agriculture continues to provide economic opportunities for farmers, ranchers, and businesses around the country.

A solid vision combined with an innovative approach to reach new markets can yield success in the ag industry. During a recent trip to Atlanta, Ga., I got a chance to talk to state and industry leaders who are using both to solidify the future of their respective organizations.   

I joined a team of employees from the USDA’s Agricultural Marketing Service (AMS) for a tour of the Atlanta State Farmers Market in Forest Park, Ga. Supporting truck, rail, and air access, the market is considered to be one of the premier terminal markets in the southeast. It includes more than 150 acres of retail, wholesale, and garden center space. We toured the historic market with the Georgia Department of Agriculture Commissioner Gary Black and his staff.

Whether it’s solving a math problem or figuring out how to buy quality fresh apples, having the right tools and training will lead you to a positive solution. Managing fresh and fresh-cut produce purchases can seem like a complicated math problem for many schools, food banks and other large volume institutions. To help them figure out the right formula and address all of the variables, USDA’s Agricultural Marketing Service (AMS) designed a webinar series to help these establishments successfully buy, receive and handle fresh and fresh-cut produce.

The webinar series is an off-shoot of an ongoing AMS produce webinar series and the popular Produce Safety University (PSU), which helps school foodservice personnel identify and manage food safety risks associated with handling fresh produce. While PSU was delivered using interactive, hands-on classes, the webinar series’ online format allows more people to expand their knowledge of all things produce. As a result, more and more large volume institutions will be able to satisfy their demand for fresh produce.

Quality data is paramount when it comes to helping markets reach their full potential. This is especially true in the agriculture industry where businesses are always searching for reliable data that can help them make important decisions like what to produce or how much to buy. I recently joined a team of USDA employees from my agency -- the Agricultural Marketing Service (AMS) -- and the Foreign Agricultural Service (FAS) that traveled to Brazil to share how we collect and disseminate key market data to help buyers and sellers make informed decisions.

Our trip to Brazil presented several opportunities to increase transparency in the inter-connected global marketplace. The primary purpose of the trip to Brasilia was to participate in the Regular Meeting of the Market Information for the Organization of the Americas (MIOA), which brings together a network of 33 member countries to collect, process, analyze, and disseminate information relative to markets and agricultural commodities.

Consumer demand for organic products continues to grow across the country, representing a $35 billion dollar industry in 2013.  To meet this demand, USDA has initiated a number of new and expanded efforts to connect organic farmers and businesses with the resources they need to ensure the continued growth of the organic sector domestically and abroad.

Some programs have the specific purpose of assisting organic farmers, ranchers, and handlers. Other programs are open to the general public, including organic operations. USDA has a one-stop-shop for information on all of our programs and opportunities for the organic community.  From research and education, to market information and technical assistance, we have something for you.

The recent Census of Agriculture shows that there is tremendous potential for growth among the smaller producers that make up the middle of American agriculture, but they need our support to get there.

That can mean a lot of different things. Some small and mid-sized farms and ranches are happy just the way they are, and simply need stability to help them keep afloat during tough times. Others want to grow and expand, but don’t know how to access support that meets their specific needs.

Recognizing these challenges, we have launched a new package of education, credit, technical assistance, and marketing tools and resources geared specifically to small and mid-sized farmers and ranchers.

Whether its an abundance of fresh farm crops at the local grocery store, farmers market or fall festival, the fruits (and vegetables) of the growing season are all around us. About 158 million Americans will get into the Halloween spirit this year, spending an estimated $7 billion to celebrate Halloween.

Just over 44 percent will carve pumpkins for the holiday, but that won’t be the only starring role the big orange squash will play this season. To meet the demand for all things pumpkin, U. S. farmers produced more than one billion pounds of pumpkins last year. That’s a lot of pumpkin pies, flavored coffee drinks and Jack-O-Lanterns.

While less than half of American adults will dress up in costumes, 13.8 percent plan to dress up their pets.