market information

How can fish in a grocery store be labeled as both “Alaskan” and “Product of China” on the same package?  The answer is that although much of the seafood sold in the United States is labeled with a foreign country of origin, some of that same seafood was actually caught in U.S. waters.

Under the Country of Origin Labeling program regulations – enforced by USDA’s Agricultural Marketing Service – when fish are caught in U.S. waters and then processed in a foreign country that foreign country of processing must appear on the package as the country of origin.  This processing usually takes the form of filleting and packaging the fish into the cuts you see in the grocery store seafood department or frozen food aisle.  However, if the fish was actually caught in Alaskan waters, retailers are also able to promote the Alaskan waters the fish was actually caught in, in addition to the country in which the processing occurred.

According to the 2012 Census of Agriculture, there were 71,947 American Indian or Alaska Native farm operators in the United States in 2012, accounting for over $3.2 billion in market value of agricultural products sold.  Tribal Nations were identified as one group that is an underserved segment of agriculture, and USDA Market News is answering the call to provide them with the commodity data they need.    

USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – assists the agricultural supply chain in adapting their production and marketing strategies to meet changing consumer demands, marketing practices, and technologies.  USDA Market News reports give farmers, producers, and other agricultural businesses the information they need to evaluate market conditions, identify trends, make purchasing decisions, monitor price patterns, evaluate transportation equipment needs, and accurately assess movement. 

As the agricultural landscape evolves to meet consumer demand, USDA Market News works to ensure that emerging sectors have the unbiased, reliable data they need to succeed in the marketplace.

USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – provides data that serves as the information lifeline for America’s agricultural economy.  Everyone in the ag supply chain is accustomed to visiting Market News for items like current wholesale and retail prices for beef cuts, but here at AMS we offer so much more.

The Livestock Mandatory Price Reporting (LMR) Program was created to expand pricing information available to the livestock industry.  The data is collected and distributed by USDA’s Agricultural Marketing Service (AMS) through its USDA Market News division to provide market information for cattle, swine, lamb, and livestock products.

LMR encourages competition in the marketplace by vastly improving price and supply data, bringing transparency, breadth and depth to market reporting.  Through LMR, livestock producers and processors, retail food outlets, restaurants, exporters, and many other stakeholders receive critical market intelligence on a daily basis.  Literally thousands of business transactions every day rest on the outcome of LMR data.

The United States is the largest beef producer and one of the largest beef exporters in the world.  In order to remain competitive, our Nation’s beef producers and everyone else in the supply chain need reliable data to evaluate market conditions, identify trends, make purchasing decisions, and monitor price patterns.

USDA Market News – part of USDA’s Agricultural Marketing Service – provides the entire beef industry with equal access to the data they need with just the click of a button.  Livestock, Poultry, and Grain Market News Division reporters gather and disseminate beef market information, ranging from feeder cattle to retail beef prices.  From farm-to-fork, we have the cattle and beef markets covered.

Sound business decisions are based off of reliable data, and this is certainly the case for food producers and retailers.  For small and mid-sized producers, access to timely and reliable data can be critical to their success.  Whether they are selling products on the wholesale or retail market, producers need to quickly see the commodities in demand and how much they should be charging for their product or what products are the best buy for shoppers at that moment in time.

The entire agricultural supply chain turns to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for the data they need when they need it.  Serving stakeholders of all sizes and at all levels of trading, from small producer to retailer to consumer, USDA Market News allows producers and purchasers to realistically compare prices, trends, supply and demand from day to day and from market to market across the country.  USDA Market News ensures that no group is disadvantaged by lack of information.

About once every five years since 1991, the National Beef Quality Audit (NBQA) brings together producers, consumers, academia, and government in a collaborative research and data collection exercise that spans the entire U.S. beef industry.  Funded by the Cattlemen’s Beef Board (the beef checkoff program), the NBQA assesses the current status of the industry regarding production processes and practices that ultimately affect consumer demand for beef.

The audit uses a multi-phase approach to identify the top challenges the fed-beef (cattle raised for meat production) industry faces.  The NBQA first gathers data to measure current quality and consistency of U.S fed-beef, and then quantifies the level to which cattle producers are applying common sense husbandry techniques, specifically the Beef Quality Assurance principles, to safeguard that quality.  The results are translated into practical guidance for continued improvement in the production of fed-beef and, in turn, consumers’ acceptance of the end products found in stores.

Earlier this week, the USDA’s Agricultural Marketing Service (AMS) hosted a webinar on an exciting new initiative to provide unbiased market data to users digitally. Called the Market Analysis & Reporting Services (MARS), this dynamic, innovative technology will assist USDA Market News in collecting and distributing information electronically from remote locations, by combining reporting from all commodity areas (Livestock, Cotton, Specialty Crops, and Dairy) into a single platform.

This modernization effort will improve the transparency, speed, accuracy, and flexibility of this vital service and allow Market News to continue to expand its services to agricultural market participants.  To ensure that our changes meet your needs, we are conducting focus groups and welcome you to participate.  Your input will enable Market News to speed data flow from the agricultural markets, to agency analysts, and to the public, allowing users to create unique content.

At the Agricultural Marketing Service and across USDA, we often talk about the fact that the face of American agriculture is changing. The ranks of our farmers, especially young and beginning farmers, include a growing number of women, people of color, veterans or folks in their second careers. So-called “traditional” agriculture defies the term as it pursues new strategies, new products, and new markets. Across the country, agriculture is diversifying and evolving to meet changing consumer demands.

I saw the new face of agriculture last week during travels to Illinois and Indiana. My first stop was a roundtable on Women in Agriculture held at FarmedHere in Bedford Park, Illinois, about 15 miles from Chicago. Twenty or so women gathered to talk about their farming goals and to hear about how USDA could support them. This topic is close to my heart – I’m a New Hampshire native, a state with the second highest percentage of women farmers in the country. The women around the table with me represented the new face of ag, but so too did the setting – an indoor, vertical farm that produces basil and microgreens in a facility designed to reduce energy costs and shrink the carbon footprint of growing food.  FarmedHere is managed by Megan Klein, an attorney by training who found her calling in urban agriculture and became part of this “new face.”

Editor's Note: The free webinar on the Market Analysis and Reporting Services (MARS) has been moved to Thursday, April 14, 2016 at 2 p.m. Eastern.  Sign up using this link:  http://bit.ly/1MxNAWj

For over 100 years, USDA Market News has been an indispensable service, used by agricultural producers of all sizes to get timely, unbiased data from Market News reporters across the country.  Farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for data that serves as the information lifeline for America’s agricultural economy.  Now, Market News is entering a new phase, deploying the Market Analysis & Reporting Services (MARS).  It’s a big step forward for AMS, Market News and for the markets and producers that use our data every day.

MARS was formally unveiled during the recent USDA Agricultural Outlook Forum.  It includes the ability to capture livestock auctions for commodities like feeder cattle and will eventually include more than 600 commodities in real time (where applicable), and moves reporter’s data capture from the paper age to a connected digital age.  That means a reporter at a livestock auction in, for example, Kansas will know in real time what comparable feeder cattle is selling for at an auction in Texas.