malaysia

The Trans-Pacific Partnership (TPP), the largest multilateral trade agreement since NAFTA, will break down barriers to trade and create significant new opportunities for U.S. agriculture. The United States and 11 other Pacific Rim countries finalized the terms of the deal in October and it must now be ratified by all the TPP member countries. When it comes to TPP passage, all of us in American agriculture have a stake in the game. Here’s why:

Southeast Asia is a rapidly growing market for U.S. farm and food products, and exporters like Florida-based Kizable Kandy are eager to meet the demand.

But Brian Schroeder, Kizable’s director, noticed his company had a gap when it came to Southeast Asia. Kizable currently ships its candy, which comes in fun, designer tins, to more than 30 countries around the world – but it didn’t have a solid customer base in Southeast Asia, despite the region’s strong economic growth and increasing demand for high-value products.

The Washington Apple Commission, together with the Pear Bureau Northwest, Northwest Cherries and the Washington Potato Commission conducted a series of workshops in January 2011 for major modern retailers in Malaysia, offering the latest insights on how to increase the sale of U.S. produce.