ed avalos

A solid vision combined with an innovative approach to reach new markets can yield success in the ag industry. During a recent trip to Atlanta, Ga., I got a chance to talk to state and industry leaders who are using both to solidify the future of their respective organizations.   

I joined a team of employees from the USDA’s Agricultural Marketing Service (AMS) for a tour of the Atlanta State Farmers Market in Forest Park, Ga. Supporting truck, rail, and air access, the market is considered to be one of the premier terminal markets in the southeast. It includes more than 150 acres of retail, wholesale, and garden center space. We toured the historic market with the Georgia Department of Agriculture Commissioner Gary Black and his staff.

The saying goes that change is the only thing that is constant. That certainly is the case in the produce industry where businesses are always looking to streamline processes and introduce new products to the market. Since my agency -- the USDA’s Agricultural Marketing Service (AMS) -- provides services that facilitate marketing opportunities for the industry, it is imperative for us to be nimble and constantly look for ways to strengthen our connection with industry leaders. One of the ways we do this is by attending conferences like last week’s United Fresh Convention & Expo in Chicago, Ill.

It is amazing to see such an array of meats available in today’s grocery stores. Traveling across the country in my role at USDA, I hear from so many folks that want to know where their beef comes from, what the animal was fed or how was it raised.  I also know farmers have a real commitment to their crops and animals and are happy to share their stories with customers.

Farmers markets are one way for small producers to tell consumers directly where their products were grown or raised.  However, mid-sized farms face unique challenges as they are too large to dedicate the time and resources to participate in farmers markets, but too small to compete effectively in large commercial markets.  New technology could make connecting consumers to mid-sized farmers easier no matter where meat is purchased.

Trade... Employee safety... U.S. Livestock Health… Every organization must work to balance its priorities, and these are just a few of the priorities that the Animal and Plant Health Inspection Service (APHIS) has as part of its work at the livestock inspection facilities along the border between the U.S. and Mexico.

APHIS employees work at these facilities to inspect cattle to ensure they are free of ticks and diseases that could harm U.S. livestock.  After violence prevented APHIS inspectors from traveling to several of the existing livestock inspection stations in Mexico, we recognized that we needed a contingency plan to ensure continued trade between the United States and Mexico.

The strength of America’s farmers and ranchers is undeniable. I knew that strength firsthand growing up in a rural community that depended on agriculture. And I see it in so many ways as I meet folks from across the country in my role at USDA—in their work ethic, in their dedication to their crops and animals, and in their commitment to feed their communities and the world. They are all #AgStrong—an old truth in a new format, celebrating the common agricultural roots among farmer and rancher, family business and rural community.

Through these commonalities, many family-owned farms find strength in numbers, in pooling resources and expertise to grow and sustain their family businesses.  For many of them, ag boards—with oversight from USDA’s Agricultural Marketing Service (AMS)—are vital to their success, increasing business opportunities and mapping out a long-term future for their industry.

Where were you? Fifty years ago when President Lyndon Johnson signed the Civil Rights Act of 1964, where were you and what were you doing? That was the question asked last week as a capacity audience filled a conference room at the USDA Whitten Building to commemorate the passage of this landmark legislation. The observance, sponsored by USDA’s Office of Communications, attracted dignitaries including USDA Deputy Assistant Secretary Malcolm Shorter, Under Secretary for Marketing and Regulatory Programs Ed Avalos and Deputy Under Secretary for Rural Development Doug O’Brien.

The featured speaker was retired Major General Charles Williams, who now serves as Chairman of the Board of Trustees at Tuskegee University.

Two departments, one mission.  That’s the reality for scientists working at Plum Island Foreign Animal Disease Laboratory in New York.  The island—owned and operated by the Department of Homeland Security (DHS)—is critical to the USDA, Animal and Plant Health Inspection Service’s (APHIS) mission to protect U.S. livestock from the introduction and spread foreign animal diseases such as foot-and-mouth disease.  It provides a biologically safe and secure location for APHIS scientists to diagnose animal diseases.  For two weeks this spring, Plum Island was the site of an important component of our agriculture safeguarding system: sharing expertise and experience to build and strengthen the training, skills and capabilities of other nations, also known as international capacity building.

USDA and DHS welcomed 26 veterinarians responsible for evaluating animal disease outbreaks from 11 Spanish-speaking countries to a training called the International Transboundary Animal Disease (ITAD) Course, funded by the Organismo International Regional de Sanidad Agropecuaris (OIRSA).  The course, provided entirely in Spanish, helps familiarize veterinarians with ten of the most serious animal diseases. The trainings provide a highly-trained global network capable of readily identifying and containing these diseases around the world, minimizing damage to animal agriculture and people’s livelihoods.

Over the years, the way we look at food in America has changed and evolved. As people explore new tastes, adjust their diets and become more familiar with new ingredients, it is up to farmers and ranchers to stay innovative and responsive to new demands. Through my role at USDA I often visit with farmers and ranchers about what it takes to grow their businesses, to remain competitive in a global market, and how USDA is an important partner to help meet these challenges.

The Federal-State Marketing Improvement Program (FSMIP), administered by USDA’s Agricultural Marketing Service (AMS), is designed to support research projects that improve the marketing, transportation and distribution of U.S. agricultural products. FSMIP is a collaboration between Federal and State governments that puts matching funds from each towards projects that bring new opportunities for farmers and ranchers.

Not everyone goes to work every day knowing that they will be inspired by the people they meet—I’m very fortunate in that way.  From the federal agencies that I oversee to the farmers and ranchers I visit with, I am truly inspired by their dedication to serving the American people and their commitment to the success of rural America.  And many of the issues that they work on or face in their daily lives are the same issues that we are all concerned with—sustainability and conservation, short-term and long-term stability, and making sure our children and the next generation have paths to success.

During a recent visit to the Texas Panhandle, I stopped to have breakfast and visit with the father and son team who run the Chavez family farm.  Carlos and Greg Chavez farm 3,600 acres of corn, wheat and cotton, and run 1,200 head of cattle on winter wheat.  Greg, the son, has focused his attention on implementing new crop watering techniques, leveraging technology and conservation practices to combat the inherent dryness brought on by the strong Panhandle winds.

In February, I had the opportunity to visit USDA’s National Centers for Animal Health in Ames, Iowa. This campus hosts employees from both APHIS and ARS, who work together with tremendous collaboration.  ARS employees conduct research on diseases of economic importance to the U.S. livestock and poultry industries. APHIS employees work to protect and improve the health, quality, and marketability of our nation's animals, animal products, and veterinary biologics.

Their critical work in research, biologics, diagnostics, training, and coordination with stakeholders is impressive. It is a true science center where the work is intricate, precise, and timely. The scientific research conducted on the campus supports policy decisions, sets international standards and assures the country and the world that U.S. livestock and livestock products are safe for consumers.