economic opportunity

If there is one word that best embodies agriculture, it is entrepreneurship. Over the course of my time at USDA, I’ve had the chance to meet with farmers, ranchers and food business of all sizes and in all parts of the country. The faces of these entrepreneurs and their innovative strategies and business models reflect the diversity that makes this country strong.  Each year, USDA helps thousands of agricultural producers and businesses enhance their marketing efforts and bring healthy, nutritious food to communities– and I’m excited that this week, we’ve announced another opportunity to support their work.

My agency, USDA’s Agricultural Marketing Service (AMS), announced the availability of more than $27 million in grants to help ensure the livelihoods of our nation’s farmers and ranchers while strengthening rural economies. The announcement included $26 million in AMS grant funding from the Farmers Market and Local Food Promotion Program through the Local Food Marketing Promotion Program (LFPP) and the Farmers Market Promotion Program (FMPP).

Specialty crops—fruits, vegetables, nuts and nursery crops—are an agricultural and dietary staple.  They’re a central part of a healthy diet and are vital to the economic success of American agriculture and to the farmers and businesses that rely on them for their livelihoods.

That’s why my agency, USDA’s Agricultural Marketing Service, works to support and expand markets for specialty crop growers and producers.  This year, through our Specialty Crop Block Grant Program, we awarded $62.5 million to all 50 states, the District of Columbia, and five U.S. territories to support critical work related to this segment of the agricultural industry.

From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research.   Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.

Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities.  For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability.  Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business.  Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools.

July is the height of summer grilling season and throughout the month USDA is highlighting changes made to the U.S. food safety system over the course of this Administration. For an interactive look at USDA’s work to ensure your food is safe, visit the USDA Results project on Medium.com and read Chapter Seven: Safer Food and Greater Consumer Confidence.

Its summer and specialty crops - fruits, vegetables, tree nuts and dried fruits – fill our plates with color, taste and nutrition.  Consumers are finding their favorite fresh produce in the grocery store or their farmers market.  Other specialty crops like cut flowers and nursery crops lend beauty and interest to our homes and yards. And the growers responsible for the produce are making sure it is safe through the U.S. Food and Drug Administration’s (FDA) Food Safety Modernization Act (FSMA).

USDA is working closely with FDA and the specialty crop industry to help address concerns and research needs as they work to implement the produce safety rule.  One resource to help growers address food safety issues is the new Specialty Crop Multi-State Program (SCMP), administered by USDA’s Agricultural Marketing Service (AMS). This grant program brings together multi-state teams to research and develop solutions to practical problems that cross State boundaries within the specialty crop industry.

Every community wants to support initiatives that promote economic growth and create new jobs, but sometimes it can be hard to decide on the best way to accomplish these goals.  Now there is a new resource to help communities make the economic case for investments in local food. Today, Secretary Tom Vilsack announced the availability of “The Economics of Local Food Systems: A Toolkit to Guide Community Discussions, Assessments and Choices” at the Good Food Festival’s Financing and Innovation Conference in Chicago. Secretary Vilsack highlighted USDA’s continued support of local and regional food systems, much of which is coordinated through USDA’s Know Your Farmer, Know Your Food initiative.

Thanks to a recent grant from USDA, the Wisconsin Department of Agriculture, Trade, and Consumer Protection is now in better position to help get locally grown potatoes, carrots, apples, broccoli, and cheese onto school lunch plates. In Wisconsin, and across the nation, there is a strong interest to supply healthy, local foods to schools while supporting regional farmers and the local economy.  USDA is helping create economic opportunities for producers by supporting projects that increase access to fresh, healthy food for students and consumers, and connect rural and urban communities.

Today Secretary Tom Vilsack announced more than $35 million in grants to help ensure the livelihoods of our nation’s farmers and ranchers while strengthening rural economies around the country. These grant programs play an important role in American agriculture and in communities by supporting local and regional food systems and giving farmers and ranchers the chance to explore new market opportunities.

Since they were brought over during the earliest explorations of North America, the sheep industry has played a vital role in the agricultural history of our nation.  In the 1940s, there were over 55 million sheep in the U.S., but today those numbers hover around one-tenth of that total.  There are about 80,000 sheep ranchers across the U.S., and, with support from the 2014 Farm Bill, they will have additional resources to help develop innovative approaches to address their long-term needs.

Consolidation of the U.S. sheep packing industry, higher feed and energy costs, loss of animals to predators and lower lamb consumption, along with competition from imported of lamb cuts, have taken their toll on U.S. sheep producers.  In response to industry needs, USDA is committed to working with our stakeholders to ensure the long-term viability of the sheep industry.

A strong rural economy benefits the whole nation. Sales of specialty crops – which include everything from fruits and vegetables to tree nuts, cut flowers and nursery crops – total nearly $65 billion per year.  The success of specialty crop farmers and businesses creates opportunities for new jobs and is critical to the rural economy. That’s why my agency, USDA’s Agricultural Marketing Service (AMS), is partnering with states to support the hardworking American farmers who grow these products.

 This week Secretary Tom Vilsack announced millions of dollars in grant funding authorized through the 2014 Farm Bill, including $66 million in Specialty Crop Block Grants (SCBG) awarded by AMS.  The goal of the SCBG program is to promote and increase opportunities for specialty crop producers by supporting projects that create new business opportunities, boost productivity and improve food safety.  Every state department of agriculture receives a block grant that it can use to fund projects that support its specific priorities. This year’s specialty crop block grants fund 838 projects across all 50 states, the District of Columbia and four U.S. territories. 

Strong local food systems are one of U.S. Department of Agriculture (USDA) Secretary Vilsack’s four key pillars to revitalize rural economies.  On Monday, he announced the award of over $52 million to support local and regional food systems and the organic industry through five USDA grant programs. Most of the grants were authorized through the 2014 Farm Bill.

As part of that announcement, my agency—the Agricultural Marketing Service (AMS)—awarded over $27 million in competitive grants to expand marketing through the new Farmers Market and Local Food Marketing Promotion Program, as well as over $1 million in matching grants through the Federal-State Marketing Improvement Program (FSMIP). For years, AMS has led USDA efforts to support local and regional food systems by awarding grants that give farmers and ranchers around the country tools to reach consumers, strengthen ties between urban and rural communities and help meet the growing demand for locally and regionally produced food.

What a great time of year to visit your local farmers market! From root crops such as beets, carrots and radishes to salad greens like Swiss chard, lettuce and spinach—farmers markets are full of fresh ingredients that you can use in your favorite fall recipes. My agency, the Agricultural Marketing Service, maintains the USDA's National Farmers Market Directory, where you can search for local markets and discover where to get your squashes, pumpkins, pears and apples. There are over 8,200 farmers markets listed with their locations, operating hours and other details, providing a simple and easy way for consumers and producers around the country to find each other.

Local and regional food systems, including farmers markets, are one of USDA's four key pillars to revitalize rural economies and improve access to fresh, healthy food for millions of Americans. Last month, I announced that AMS was building three new local food directories for food hubs, community-supported agriculture operations and on-farm markets. I asked local food enterprises to go online and list the details of their businesses in the new directories—and they responded!