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design

Streamlined Design and New Features for USDA.gov

Over the past two years, USDA has undergone a major redesign of USDA.gov and most Agency and Office websites.  While we’ve taken major steps to improve the user experience and usability through a streamlined and modern look and feel, we continue to learn and expand on these improvements as we progress through our redesign processes.

As part of this redesign, we focused on further optimizing the homepage for ease of use and to maximize resource exposure for USDA.gov users based on Federal best practices and lessons learned from prior USDA Agency website redesigns. Web and social media analytics also provided key insights to popular content and user preferences, which we continuously evaluate to make adjustments to our digital content.