This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.
In the agriculture industry, having a green thumb can help businesses improve their yield and their bottom line. As good stewards, our nation’s farmers, ranchers, and agricultural business are also committed to another type of green. Through sustainable and conservation practices, ag businesses are finding multiple uses for products, which reduces land and water usage.
The USDA’s Agricultural Marketing Service (AMS) witnesses these efforts first-hand while overseeing industry Research and Promotion Programs. These self-help programs that are requested for and completely funded by the industry are charged with developing cutting-edge marketing campaigns and supporting nutrition research that benefits all of the industry’s members. Many of their research projects focus on sustainable practices and conservation. While we know that the list of these types of projects is endless, we would like to highlight a few of the things that the cotton industry is doing.