#localmade

There’s no doubt about it – gears are turning in the world of local food production.  From rural communities to large food retailers, local and regional food is a growing business across the country.  In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.

Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month.  Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones.  Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry.

Jessica and Jason Smith used to watch home improvement shows in which old and deteriorating houses are completely renovated. They never thought they’d be the ones giving a neglected home new life—until now. While building their dream of homeownership, they are quite literally helping revitalize a neighborhood.

Last week in honor of National Homeownership Month, I joined U.S. Representative Suzanne Bonamici, local nonprofit Community Action Team (CAT), and community leaders to meet the Smiths at their work-in-progress in St. Helens, Oregon. Jessica and Jason participate in CAT’s Self-help Acquisition Rehabilitation Program (SHARP) funded with support from USDA Rural Development. The effort allows families to use their own sweat equity as down payment on a home and provides an affordable USDA mortgage for the balance. As the local partner, CAT receives USDA Mutual Self-help Housing grant funds to qualify families, identify home sites, and coordinate professional construction assistance.

Homeownership Month 2015 is already coming to the end, and I couldn’t be happier with the celebrations I’ve participated in, read about or listened to stories of.

In 30 days I have visited seven states across our nation to meet the people that work for and with USDA Rural Development to help make homeownership a reality for so many rural American families.

I’ve seen hardworking folks in California and Montana push up the walls to their future homes; I met families in Ohio and Oklahoma who were already moved in, but still thoroughly filled with the joy of homeownership.

Farmers markets are an important part of local and regional food systems.  Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food.  Many sell their products at farmers markets, which can be a catalyst for future growth. 

According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities.  As local and regional food systems continue to expand, so does the need for reliable market data.

“The term ‘farm to school’ involves thinking of the whole plate, so to speak. It’s about increasing the amount of local and regional foods served in school cafeterias while also increasing education and community outreach for kids, and creating market opportunities for producers.”

So says Matt Russell, Grant Program Manager for the Farm to School Program at USDA’s Food and Nutrition Service (FNS).  Matt works to support school districts, non-profits, and other stakeholders in bringing more local and regional food into the school meal program.

This year I have had the pleasure of visiting a number of urban agriculture operations. From California to Cleveland, the ability of individuals to realize the multidimensional benefits of agricultural production and leverage them in an urban context has been nothing short of amazing.

This past week I visited a University that is heavily involved in both the research and extension aspect of urban agriculture -- right in the backyard of the Department’s Washington, D.C. headquarters. The University of the District of Columbia’s (UDC) Muirkirk Agricultural Experimentation is located about 20 minutes north of the school’s D.C. campus. Upon arrival I found everything from activists passionate about learning how to best provide their neighbors with fresh produce, to researchers developing improved hydroponics systems; and even students working with community organizations on rice varieties suitable to be grown in urban areas.

This month, the Know Your Farmer, Know Your Food initiative (KYF2) celebrates an important milestone: the sixth anniversary of the first convening of the KYF2 Task Force. Since 2009, the Task Force, a dedicated team of experts from across the Department, has been hard at work in support of USDA’s commitment to local and regional food systems. As we mark this important milestone, we wanted to recognize some of the outstanding USDA employees who have been at the core of this work.

Jill Auburn, National Program Leader at USDA’s National Institute of Food and Agriculture (NIFA) and manager of the Beginning Farmer and Rancher Development Program, has been part of the KYF2 Task Force since the beginning. Jill came to USDA in 1998 and has seen the Department’s work on local food evolve. Jill describes the launch of the Task Force as a recognition that “the world has been doing this [local food], and USDA needs to engage. We aren’t the lead on this – our work is being driven by what’s happening in communities around the country – but USDA has a lot of tools to assist.”  The 2008 and 2014 Farm Bills have given USDA many tools and authorities to support local and regional food systems.

June is Small Cities Month, an opportunity to celebrate the unique and important role our smaller communities play in our rural economy and making our nation a great place to live and work.  Leaders in innovation and entrepreneurship often hail from small cities and their residents are proud of their hometowns. USDA partners with communities across the country to create greater economic impact as the strong rural economies of our small, vibrant cities benefit the whole nation.

Secretary Vilsack identified strengthening local food systems as one of the four pillars of USDA's commitment to rural economic development, and USDA efforts in this area have made a big difference in small cities.  My agency, USDA’s Agricultural Marketing Service (AMS), has a long history of supporting local and regional food systems through grants, research and technical assistance.  Across the country, city leaders are recognizing that farmers markets are at the heart of many towns and cities.

“When you are a small farm, you don’t have a lot of capital.” says Julie Donnelly of Deepwoods Farm, a small tomato farm she runs with her husband in Bradley County, Arkansas. Despite being in an area known for its tomatoes, Deepwoods Farms was having a hard time getting ahead.  “We couldn’t get past the commercial tomatoes.” Julie remembers.  “We were almost bankrupt. I thought ‘I’ve got to do something!’ ”

What Julie decided to do was diversify her tomato crop to produce more varietals, including heirlooms and different colored tomatoes. She believed this would give her farm a competitive edge and open up new market opportunities. The tomatoes were growing well and tasted good.  However, no one knew the Donnelleys were doing something different than before. Deepwoods Farms needed marketing and branding support to tell customers why their tomatoes were different.   “When I heard about the Value Added Producer Grant, I thought this might be the answer,” said Julie.