#agoutlook

Editor's Note: The free webinar on the Market Analysis and Reporting Services (MARS) has been moved to Thursday, April 14, 2016 at 2 p.m. Eastern.  Sign up using this link:  http://bit.ly/1MxNAWj

For over 100 years, USDA Market News has been an indispensable service, used by agricultural producers of all sizes to get timely, unbiased data from Market News reporters across the country.  Farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for data that serves as the information lifeline for America’s agricultural economy.  Now, Market News is entering a new phase, deploying the Market Analysis & Reporting Services (MARS).  It’s a big step forward for AMS, Market News and for the markets and producers that use our data every day.

MARS was formally unveiled during the recent USDA Agricultural Outlook Forum.  It includes the ability to capture livestock auctions for commodities like feeder cattle and will eventually include more than 600 commodities in real time (where applicable), and moves reporter’s data capture from the paper age to a connected digital age.  That means a reporter at a livestock auction in, for example, Kansas will know in real time what comparable feeder cattle is selling for at an auction in Texas.

Regulations may be needed, but are they all we need? That was the common thread weaved through presentations by natural resource experts last week at USDA’s Agricultural Outlook Forum.

Panelists included: Chris Hartley, deputy director of USDA’s Office of Environmental Markets; Jim Serfis, chief of the communications and candidate conservation branch of U.S. Fish and Wildlife Service, (FWS); and Matthew Wohlman, assistant deputy commissioner of the Minnesota Department of Agriculture.

USDA Secretary Tom Vilsack, Deputy Secretary Krysta Harden, and all of USDA are committed to supporting the next generation of farmers and ranchers and promoting diversity and inclusion in all sectors of agriculture. As Administrator of the Agricultural Marketing Service (AMS), I had the pleasure of advancing these important priorities during our Research and Promotion Program (R&P) board diversity and inclusion training session, held in Northern Virginia prior to the 2015 Agricultural Outlook Forum.

Meeting participants – including more than 50 board members and board staff from 20 of the 22 R&P boards that we oversee, AMS employees, and representatives of Certified Nominating Organizations – gathered to tackle a serious issue: how to recruit talented and diverse board members who are representative of the industries they serve. The R&P boards allow farmers and ranchers to pool their resources and set common goals to develop new markets and strengthen current markets for the commodities they grow or handle.

Policy makers, economists, the farm and food industry, consumer advocates, and others rely on USDA’s food price outlook and farm sector income and finances data in their decision making and planning.  At this year’s Forum, two sessions focus on these closely watched USDA forecasts and present the latest analysis and projections.

A session on the Farm Income Outlook for 2015 focuses on general measures of the financial well-being of the farm economy. The analyses and data released by the Economic Research Service (ERS) and used by USDA and others in both the public and private sector provide insights about the financial health of the U.S. agricultural economy. Financial performance measures assess the farm sector's receipts and expenses; net income; variations in farm income by farm size and other categorizations; and changes in the sector's wealth holdings. ERS estimates and forecasts of farm income and wealth are based on information collected across USDA and other parts of government, as well as responses to USDA's annual Agricultural Resource Management Survey (ARMS) and other sector-level information.

Have you ever wondered how American farmers and businesses track the price of their commodities?  Today, farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by my agency, the Agricultural Marketing Service (AMS) – for timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy.

But 100 years ago, everyone was in the dark about how much things cost.  That’s why, in 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana.