#aginnovates

Sound business decisions are based off of reliable data, and this is certainly the case for food producers and retailers.  For small and mid-sized producers, access to timely and reliable data can be critical to their success.  Whether they are selling products on the wholesale or retail market, producers need to quickly see the commodities in demand and how much they should be charging for their product or what products are the best buy for shoppers at that moment in time.

The entire agricultural supply chain turns to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for the data they need when they need it.  Serving stakeholders of all sizes and at all levels of trading, from small producer to retailer to consumer, USDA Market News allows producers and purchasers to realistically compare prices, trends, supply and demand from day to day and from market to market across the country.  USDA Market News ensures that no group is disadvantaged by lack of information.

When embarking on their culinary careers, great chefs recognize that the key to creating delicious food is staying true to their ingredients.  At the heart of these truths is, “Good in; good out.”  If they put the best ingredients into cooking, they’ll get the best food out of them.  But with so many product and ingredient choices at their fingertips, how can they be sure they’re picking the best quality ingredients available?

USDA’s Agricultural Marketing Service (AMS) takes the guesswork out of that process by developing, maintaining and interpreting specific measurements of quality through U.S. standards and grades for a wide variety of agricultural products.  AMS also offers voluntary services to producers and suppliers to certify products to those standards.

Earlier this month, my agency – the Agricultural Marketing Service (AMS) – released data showing that there are now more than 21,000 certified organic operations in the United States, and more than 31,000 around the world.  These numbers represent an increase of almost 12 percent between 2014 and 2015, continuing the trend of rapid growth in the organic sector as consumer demand grows.

It’s not just the numbers themselves that are exciting, though.  The announcement also marks the first time we released the data through the recently launched Organic Integrity Database, a modernized system for tracking certified organic operations.  In the past, AMS’s National Organic Program (NOP) published the number of certified organic operations once a year, using data submitted annually by accredited organic certifying agencies.

Earlier this week, the USDA’s Agricultural Marketing Service (AMS) hosted a webinar on an exciting new initiative to provide unbiased market data to users digitally. Called the Market Analysis & Reporting Services (MARS), this dynamic, innovative technology will assist USDA Market News in collecting and distributing information electronically from remote locations, by combining reporting from all commodity areas (Livestock, Cotton, Specialty Crops, and Dairy) into a single platform.

This modernization effort will improve the transparency, speed, accuracy, and flexibility of this vital service and allow Market News to continue to expand its services to agricultural market participants.  To ensure that our changes meet your needs, we are conducting focus groups and welcome you to participate.  Your input will enable Market News to speed data flow from the agricultural markets, to agency analysts, and to the public, allowing users to create unique content.

Editor's Note: The free webinar on the Market Analysis and Reporting Services (MARS) has been moved to Thursday, April 14, 2016 at 2 p.m. Eastern.  Sign up using this link:  http://bit.ly/1MxNAWj

For over 100 years, USDA Market News has been an indispensable service, used by agricultural producers of all sizes to get timely, unbiased data from Market News reporters across the country.  Farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for data that serves as the information lifeline for America’s agricultural economy.  Now, Market News is entering a new phase, deploying the Market Analysis & Reporting Services (MARS).  It’s a big step forward for AMS, Market News and for the markets and producers that use our data every day.

MARS was formally unveiled during the recent USDA Agricultural Outlook Forum.  It includes the ability to capture livestock auctions for commodities like feeder cattle and will eventually include more than 600 commodities in real time (where applicable), and moves reporter’s data capture from the paper age to a connected digital age.  That means a reporter at a livestock auction in, for example, Kansas will know in real time what comparable feeder cattle is selling for at an auction in Texas.

During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time.  The entire agricultural supply chain relies on USDA Market News for timely, unbiased data.  Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.

Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted.  To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately.

USDA scientists work 365 days to provide safe and sustainable food, water, and natural resources in the face of a changing climate and uncertain energy sources. To recognize the contribution that agricultural science and research makes in our daily lives, this week’s “Banner Year” series features stories from 2015 that show the successes that USDA science and statistical agencies made for us all.

Making a success in agriculture and rural communities in today’s competitive world requires a toolbox of cutting-edge knowledge and ways to put that information in people’s hands so they can put it to work. Whether it’s designing these tools, developing the data to prove them, or breeding a new crop variety to outwit a plant disease to avoid a harvest’s devastation, the scientists of USDA’s Agricultural Research Service (ARS) are always coming up with something new to enhance rural opportunities.

Here are five research highlights from 2015 you should read:

If you have accessed the USDA Agricultural Marketing Service’s (AMS) list of certified organic operations recently, you may have noticed a new look to the site, and new ways to search for organic operations.  These changes reflect an early release of the Organic INTEGRITY Database, a system funded by the 2014 Farm Bill and built by the AMS National Organic Program and Information Technology Service with support from Intact and Harmonia Holdings Group.  

The changes you see on the site are only a small part of the database development project.  For example, underlying the new site is a brand new classification system (or taxonomy) for categorizing products that carry USDA organic certification. Previously, organic certifiers reporting farm and business information to USDA submitted a single text list of certified products for each operation.  Certifiers reported data differently and there was no method to catch spelling or spacing problems. For example, one listing included the item “grapechickenapples.” An interesting appetizer or, a big data quality problem!

For years, the organic industry has experienced enormous growth, defying expectations and creating exciting opportunities for producers and entrepreneurs around the world. 2014 was another record year for the organic community, with 19,474 certified organic operations in the United States and nearly 28,000 certified organic operations from more than 120 countries around the globe.

The retail market for organic products is now valued at more than $39 billion in the U.S. and over $75 billion worldwide. With its rapidly growing market and high consumer interest, USDA is focused on helping this area of agriculture achieve even greater success. In May 2013, Agriculture Secretary Tom Vilsack issued guidance that identified organic priorities for the Department, including training and outreach, growing the organic sector, reducing paperwork, improving research, and gathering data.

At the 70^th United Nations (U.N.) General Assembly Meeting, the U.N. Member States agreed to a set of 17 Sustainable Development Goals (Global Goals) to eradicate poverty and hunger, protect the planet, and create sustainable economic growth globally. High-quality statistics and data are critical to achieving these goals by enabling us to better target our actions, develop innovative solutions to these global challenges, and ensure prosperity for all. 

Recognizing the importance of this data, the Global Partnership on Sustainable Development Data (Global Data Partnership) was launched on September 28.  This partnership envisions a world in which the power of timely, accurate, and high quality data leads to sustainable development -- leaving no one behind.  It envisions a world in which data is produced, organized, shared, and used in an environment of trust, inclusion, creativity, efficacy, and efficiency, a world where “the right data is available to the right people at the right time to make the right decisions for the right outcomes.”